Popular App Spreads Holiday Cheer Worldwide with Other Previously
Unreleased Dances: Hip Hop Shop and Secret Santa
BOCA RATON, Fla.–(BUSINESS WIRE)–Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office
products, services, and solutions, through its Office Depot and
OfficeMax brands, announced three new dances for Elf Yourself®, a mobile
application that allows users to create videos of themselves and others
dancing as elves in various settings.
To date, the holiday app has been downloaded more than 92 million times
(2012-2015), and with three new dances this year, including
“Chrismukkah,” Hip Hop Shop and Secret Santa, more users than ever are
expected to kick off the 2016 holiday season with Elf Yourself®.
2016 marks only the fifth time in 111 years that Hanukkah coincides with
Christmas Eve or Christmas Day. Families have increasingly combined both
holidays to celebrate what’s been named “Chrismukkah.” In a recent
Office Depot survey, out of those who plan to celebrate “Chrismukkah,”
20 percent said 2016 will be their first year doing so. Families and
individuals will be able to truly celebrate “Chrismukkah” on one day
with this rare alignment.
“As more and more people blend holiday traditions, particularly for
‘Chrismukkah,’ Office Depot wants to offer them an entertaining way to
create new traditions and get into the spirit of the season,” said Diane
Nick, senior vice president of marketing for Office Depot, Inc. “Elf
Yourself® marks the beginning of the holiday seasons for many, and we
are excited to share these fun, interactive dances with them.”
Such a unique date and celebration inspired the creation of a new
“Chrismukkah” dance, which features aspects of the traditional Christmas
and Hanukkah Elf Yourself® dances that users love, but with a new twist
that is sure to spark the holiday spirit. The dance starts by presenting
Christmas and Hanukkah dances separately and then blends the two into an
exciting performance. The “Chrismukkah” dance will help users celebrate
the differences in holiday traditions and mark this historical
convergence with festivity.
The app will also feature a recently released Hip Hop Shop song and
dance, in which the elves help Santa shop to the beat for trendy gifts
from sneakers to hats to tablets.
The third dance released for 2016 invites users to celebrate the holiday
season at work with Secret Santa gift giving. In this unique routine,
the elves parade around their “office” – better known as Santa’s
workshop – merrily distributing gifts to their “co-workers” – or fellow
elves. Their generosity and glee is sure to enchant and inspire everyone
to get into the holiday spirit.
Originally an online platform, the Elf Yourself® has created nearly 1.3
billion elves with more than 519 million users in over 200 countries,
that’s enough elves for nearly four times the United States population!
The updated app is available to download today at elfyourself.com
or through your mobile app store. To create videos with Elf Yourself®,
users can simply upload up to five photos, from either their camera
roll, Facebook or taken on the app, select a dance theme, and the app
will generate a custom Elf Yourself® video that they can share with
friends and family via email and social media platforms, as well as
embed into websites and blogs.
Survey Methodology/Sample Qualifications
Interviews are conducted via the Internet among a nationally
representative sample of personal shoppers. The Quarter 3 wave of
interviewing was conducted from July 15, 2016 to September 30, 2016
among a total of 1,609 personal shoppers. Interviewing will be conducted
on a monthly basis in order to track shifts that occur over time.
About Office Depot, Inc.
Office Depot, Inc. is a leading global provider of products, services,
and solutions for every workplace – whether your workplace is an office,
home, school or car.
Office Depot, Inc. is a resource and a catalyst to help customers work
better. We are a single source for everything customers need to be more
productive, including the latest technology, core office supplies, print
and document services, business services, facilities products,
furniture, and school essentials.
The company has annual sales of approximately $14 billion, employs
approximately 49,000 associates, and serves consumers and businesses in
59 countries with approximately 1,800 retail stores, award-winning
e-commerce sites and a dedicated business-to-business sales organization
– all delivered through a global network of wholly owned operations,
franchisees, licensees and alliance partners. The company operates under
several banner brands including Office Depot, OfficeMax, Grand & Toy,
and Viking. The company’s portfolio of exclusive product brands include
TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.
Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select
Market under the symbol ODP. Additional press information can be found