Old Spice Partners with Tough Mudder to Provide the Ultimate Proving Ground for Its New Hardest Working Collection of Anti-Perspirants and Body Washes

CINCINNATI–(BUSINESS WIRE)–#LegendaryTeam–Old Spice is teaming up with Tough Mudder as the official Men’s Body
Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle
course series, offering the perfect proving ground for guys to test the
legendary performance of the new Old
Spice Hardest Working Collection
. To help guys get Tough
Mudder-ready in true Old Spice fashion, Old Spice pitchman Bob Giovanni
(aka actor Steven Ogg of film, television and video game fame), returns
to the small screen in an enthralling, highly-informative Hardest
Working Training Tips
teaser. Viewers will most certainly recognize
Giovanni from his popular Hardest Working Collection infomercials, “Odor
Blocker and Sweat Defense”
and “Dirt
, which introduced millions to the most powerful Old Spice
anti-perspirants and body washes in the world.

With a nod to the new Hardest Working Collection, Old Spice’s
partnership is helping amp up the Tough Mudder course with the iconic
Mud Mile 2.0 and newly-created Pop & Lock obstacles as well as
presentation of post-event rinse stations and changing areas. Old Spice
is so confident in the new Hardest Working Collection that thousands of
Odor Blocker and Sweat Defense anti-perspirant/deodorants and Dirt
Destroyer body washes will be passed out to Tough Mudders with the
backing of the Old Spice 1-800-PROVE-IT money-back guarantee.
Participants can also grab Old Spice shampoo and Secret Outlast Xtend
Invisible Solid at all 2016 U.S. events. Visit ToughMudder.com
for the list of event dates and locations.

The Obstacles

  • Mud Mile 2.0 – Lend a hand, take a hand; pay it forward, give
    it back – this obstacle is all about going the extra mile. With
    waist-deep mud pits and slippery mounds to mount, Mud Mile is a
    classic Mudder fan favorite.
  • Pop & Lock – Found in the Mudder Village, both participants
    and attendees can test their strength against the ultimate escalating
    pull-up bar. See if you can achieve legendary status by using a
    movable pull-up bar to ascend over the structure, one bar at a time.

Guys want the performance they’ve come to expect from Old Spice –
anti-perspirants that protect them from odor and sweat, and body washes
that clean. The new Hardest Working Collection, delivers unparalleled
performance for guys who train hard and play hard, and demand more from
their grooming products – the perfect antidote for the Tough Mudder’s
20-plus obstacles, 10-mile course and the odor, perspiration and grime
that go hand-in-hand.

Hardest Working Collection Lineup

  • Odor Blocker Anti-Perspirant/Deodorant – Odor Blocker is Old
    Spice’s most powerful invisible solid anti-perspirant/deodorant,
    delivering legendary performance through stronger and longer sweat
    protection than its other collections and a 50 percent increase in BCD
    odor fighting technology that only Old Spice can claim. Odor Blocker’s
    unique invisible solid anti-perspirant formula forms better plugs to
    protect against sweat.

    • Available scents include new Lasting Legend, Pure Sport Plus,
      Stronger Swagger, Extra Fresh and Tougher Timber.
  • Sweat Defense Anti-Perspirant/Deodorant – Sweat Defense soft
    solid anti-perspirant/deodorant is Old Spice’s ‘gold standard’
    delivering “stronger and longer sweat protection” for all-day dryness.
    The category standard for extra effective anti-perspirant/deodorants
    is a 30 percent sweat reduction. Old Spice Sweat Defense delivers a 66
    percent sweat reduction. Sweat Defense also is now turbocharged with
    Old Spice’s proprietary BCD technology to trap and lock away bad odors
    as they occur while releasing fresh, manly scent in its place.

    • Available scents include new Lasting Legend, Pure Sport Plus,
      Stronger Swagger, Extra Fresh and Fresher Fiji.
  • Dirt Destroyer Body Wash – Dirt Destroyer is Old Spice’s most
    powerful body wash, offering 15 percent more cleansers, a 30 percent
    thicker formula and 20 percent more scent. Its thicker formula
    delivers a thick, dirt-eliminating lather and less down the drain
    resulting in a better overall shower experience.

    • Available scents include new Lasting Legend, Pure Sport Plus and
      Stronger Swagger.

About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand.
With nearly 80 years as an American icon, Old Spice is the authority on
the male grooming experience and has leveraged this heritage to become
the No.1 selling anti-perspirant/deodorant stick and body wash brand
with guys of all ages. Old Spice brings authenticity, performance and
confidence to male grooming and offers a wide product portfolio for
today’s man, including anti-perspirants, deodorants, bar soap, body
washes, body sprays, after shaves and colognes. For more information on
muscles, lasers, nachos and jet skis, visit Twitter (@OldSpice),
Facebook (Facebook.com/OldSpice),
YouTube (YouTube.com/OldSpice),
Instagram (oldspice)
and Tumblr (oldspice).

About Tough Mudder Inc.

Founded in 2010 with the launch of the Tough Mudder event series of
10-12 mile military-style obstacle courses, Tough Mudder Inc. has since
grown to include Tough Mudder Half, an obstacle challenge bringing the
thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle
course series created by women for women; Fruit Shoot Mini Mudder, a
custom event for children ages 7-12; and World’s Toughest Mudder, a
grueling 24-hour endurance competition. The Tough Mudder family of
brands is united by a commitment to promoting courage, personal
accomplishment and teamwork through unconventional, life-changing
experiences. With more than 2 million participants to date, Tough Mudder
Inc. will put on more than 60 events worldwide in 2016. To learn more
about Tough Mudder, visit toughmudder.com.


Procter & Gamble
Nicole Summers, 513-983-0502
Chris Overholser, 213-996-3791
Jessica Johnston, 213-996-3784
Jodi Kovacs, 718-213-4681