Online Pet Care: Where Are We Headed? – Internet Retailing Has Significant Potential to Drive Growth in Sales of Premium Pet Food – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/w47kbz/online_pet_care)
has announced the addition of the “Online
Pet Care: Where Are We Headed?” report to their offering.

The Online Pet Care: Where Are We Headed global briefing offers an
insight into the development of the market, highlights buzz topics,
emerging geographies, categories and trends as well as pressing industry
issues and white spaces. It identifies the leading and emerging
companies and brands, offers strategic analysis of key factors
influencing the market, including background information on pet
population, pet ownership by household and prepared gap ratio. Forecasts
illustrate how the market is set to change and criteria for success.

Internet retailing is one of the fastest growing channels in pet care
but it still accounts for only a small proportion of total pet care.
This report examines the performance of pet care internet retailing and
the multi-channel strategies of key players, as well as future prospects
for the channel’s development.

Pet care remains a minor product category in internet retailing but is
seeing strong growth.

Pet care internet retailing remains relatively underdeveloped globally
compared to many other product categories for which online sales have
made strong inroads, due to easier logistics. However, it has seen
strong growth and presents good opportunities. With retailers exploring
innovative delivery and automated pick-up solutions, it may reach
greater scale.

Led by Amazon.com, internet retailers are working hard to shorten
delivery times for online orders from days to hours, putting pressure on
bricks-and-mortar retailers.

Many bricks-and-mortar retailers are seeking to develop omni-channel
strategies that embrace both the online and offline channels, either
internally or via mergers and acquisitions.

Internet retailing has significant potential to drive growth in sales of
premium pet food by making it more accessible to the long tail of
consumers in markets who are relatively underserved by bricks-and-mortar
retailers.

With rising smartphone and wearable electronics penetration, strategies
need to integrate all channels and target pet owners across a multitude
of platforms with customised offers and promotions.

Why buy this report?

– Get a detailed picture of the Pet Care market;

– Pinpoint growth sectors and identify factors driving change;

– Understand the competitive environment, the market’s major players and
leading brands;

– Use five-year forecasts to assess how the market is predicted to
develop.

Key Topics Covered:

1. Introduction

2. Online channel

– Internet retailing: The global picture

– Rising internet penetration drives strong growth in e-commerce

– Fast growing but still small

– Internet retailing dominated by developed markets

3. Key Markets

– Online particularly important in South Korea

– With significant expression in pet care

– Full of potential: US internet retailing

– UK click and collect offers good avenues for growth

– France: Drive-through offers good prospects

– Germany: Seamless online integration

– Spain: Intense competition in the cyberworld

4. Strategies

– Omni-channel strategies

– Alibaba chases the long tail in China

– Scheduled delivery service sees a chink in Amazon.com’s armour

– Same day delivery: PetCo makes a move

– Online ordering facilitates pet food personalisation

– Social media key to driving web traffic for internet retailers

5. Future opportunities

– M-commerce is the future of e-commerce

– Technological innovation will continue to impact internet retailing

– Millennials are a driving force for the future

– Sub-Saharan Africa offers long-term growth prospects

– Seasonal opportunities proliferate

– Online retailer spots a gap in the bricks-and-mortar market

– Recommendations

– Conclusions

Companies Mentioned

– Alibaba

– Amazon

– PetCo

For more information visit http://www.researchandmarkets.com/research/w47kbz/online_pet_care

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Pet
Care and Services