Orange Business Services provides reassurance for pet owners with IoT connectivity for Tractive’s pet wearables and tracking devices

  • Seamless location tracking in multiple countries with global

PARIS–(BUSINESS WIRE)–Tractive, an Austria-based developer of hardware, apps and gadgets for
pet owners, has signed an IoT connectivity services contract with Orange
Business Services. The deal provides connectivity for Tractive products
and supports the company’s growing business around the world.

Orange Business Services will provide Tractive with SIM cards for IoT
connectivity in the Tractive GPS product which helps pet owners locate
their pets. With 10 million pets going missing worldwide each year,
there is a big demand for these type of services.

Founded in 2012, Tractive has grown to cover more than 80 countries
worldwide. To offer a borderless service for pet owners, Tractive chose
Orange Business Services for seamless global connectivity. Pet owners
are able to locate their cats and dogs in real-time via their mobile
devices and without fear of connectivity loss, wherever the animals
might wander.

“For the services we provide to loving pet owners, seamless and
interruption-resistant connectivity on a global scale is absolutely key.
The Orange Business Services solution caters to our customers’ needs and
requirements. We are especially impressed with the global approach from
Orange and the close teamwork with our own experts. They are not just a
provider, but a trusted partner for us with our future expansion,” said
Michael Hurnaus, CEO, Tractive.

“Tractive’s intention to leverage IoT technology for the benefit of
millions of pets and their owners worldwide clearly demands a reliable
and trustworthy global provider, such as Orange. With our proven
expertise across the full spectrum of IoT services, we are very happy to
have been selected as their provider of choice and to help enable their
global growth ambitions,” said Anne-Sophie Lotgering, senior vice
president, Europe, Russia and CIS, Orange Business Services.

The Orange Business Services IoT connectivity service is part of
Datavenue, a modular IoT and Analytics solution. To enable advanced
analysis and decision-making, the Datavenue solution encompasses the
selection of relevant data and objects, their reliable and secure
connection, and their management in the customer information system
environment. A global team of more than 700 Orange data-scientists and
engineers design and develop these innovative services. Orange already
supports over 10 million active objects across a variety of sectors,
including Smart Cities, Healthcare, Automotive and Industry. The launch
of Datavenue reaffirms the Orange commitment to supporting businesses
with their digital transformation.

About Tractive

engaged in the development of hardware, gadgets and apps for pet owners.
In addition to the Tractive® GPS device for animals and the Tractive®
MOTION Activity Tracker, the company developed the animal photo platform
Tractive® Photos, which allows users to upload animal photos via free
apps and share them with other animal lovers. Since its launch hundreds
of thousands of photos have been uploaded and shared with the community.
Other apps in the portfolio are Tractive® Dog Walk, Pet BlaBla, Pet
Battle and Petnames.

Tractive® was founded in 2012 in Pasching, Austria, currently employs
more than 30 people and operates several websites.

About Orange Business Services

Orange Business Services, the Orange branch dedicated to B2B services,
is not only a telecom operator, but also an IT solutions integrator and
applications developer in France and around the world. Its 20,000
employees support companies in all areas of their digital
transformation: mobile and collaborative workspaces; IT/cloud
infrastructure; fixed and mobile connectivity; private and hybrid
networks; applications for Internet of Things, 360° customer experience
and Big Data analytics; and cybersecurity thanks to dedicated experts
and infrastructure to protect information systems. More than 3,000
multinational organizations and 2 million SOHOs, enterprises and local
authorities in France rely on Orange Business Services as their trusted

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Orange is one of the world’s leading telecommunications operators with
annual sales of 40 billion euros in 2015 and has 154,000 employees
worldwide at 30 June 2016. Orange is listed on the NYSE Euronext Paris
(symbol ORA) and on the New York Stock Exchange (symbol ORAN).

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