Pampers and the Association of Women’s Health, Obstetric and Neonatal Nurses Announce New Program to Honor Nurses

The Pampers Swaddlers Thank You Nurses Campaign and Awards Program
Celebrates the Essential Role Nurses Play in Making Life Better for
Babies and their Families

CINCINNATI–(BUSINESS WIRE)–Pampers, the #1 choice of U.S. hospitals*, announces the Pampers
Swaddlers Thank You Nurses campaign, in partnership with the Association
of Women’s Health, Obstetric and Neonatal Nurses (AWHONN), the foremost
authority promoting the health of women and newborns and strengthening
the nursing profession. The program celebrates the essential role nurses
play in fostering the relationship between newborns and their parents.
As a first phase of the campaign, in celebration of National Nurse
Practitioner Week, Pampers is launching an Awards program that will
honor nurses in three categories – Labor and Delivery, Neonatal
Intensive Care Unit (NICU) and Postpartum Care – and will bring to life
their inspirational stories through personal documentary-style videos.

“Having a new baby is such an extraordinary, rewarding experience, and
nurses are with new babies and their parents every step of the way,”
said E. Yuri Hermida, vice president of North American Baby & Feminine
Care, Procter & Gamble. “It’s the nurses we trust through labor and
delivery, during post-partum care, and in the NICU. They teach us as
parents what we need to do to give baby the best start in life. As a
brand dedicated to the happy, healthy development of every baby, Pampers
wants to honor the nurses who go above and beyond and make life better
for baby every day.”

According to a recent Pampers poll¹ of nurses attending the
2015 AWHONN Convention, 61% of nurses say they teach new parents every
day how to diaper a baby for the first time, and 61% also say they
support the emotional wellbeing of new parents every day. Many nurses
find their hard work worthwhile, and 100% of all of the nurses surveyed
said that caring for the health and wellbeing of newborns is rewarding.
Ultimately, nurses do their part to make life #betterforbaby and their
families, but just over half of nurses (66%) say they feel appreciated
by new parents every day – providing even more opportunities for
families to express their thanks and gratitude to the nurses who took
such good care of them.

“Nurses help new parents learn how to care for their newborns and
encourage healthy development right from the start,” said AWHONN CEO,
Lynn Erdman, MN, RN, FAAN. “We are really excited to partner with
Pampers and raise awareness of the passion, devotion and inspirational
experiences our nurses have every day. We encourage families, hospitals
and other nurses to nominate a nurse for this award and see their
personal stories come to life.”

PAMPERS SWADDLERS THANK YOU NURSES AWARDS

To celebrate National Nurse Practitioner Week this November, Pampers is
launching the Thank You Nurses Awards, in partnership with AWHONN,
honoring nurses across three award categories – Labor and Delivery,
Neonatal Intensive Care Unit (NICU) and Postpartum Care. Pampers is
inviting parents starting today, to share their stories of nurses who
helped make life #betterforbaby by submitting a nurse nomination at www.tongal.com/pampersnurses.

Three nominated nurses will be featured in short documentary videos
showcasing their unique and inspirational stories. These three nurse
finalists will each receive a one-year membership to the Association of
Women’s Health, Obstetric and Neonatal Nurses (AWHONN), P&G care
packages and more. Finalists will also receive a scholarship to attend
the AWHONN Annual Convention. In honor of these nurses, three Pampers
Swaddlers scholarships will be made available to help nurses from
underrepresented groups complete their studies toward a Master of
Science in Nursing degree.

In March, Pampers will invite parents to watch these three nurse
documentaries and vote on a grand prize honoree who will be announced
during National Nurse Appreciation Week in May. This grand prize nurse
honoree will be featured in an upcoming Pampers advertisement placed
with AWHONN. Full prizing details are available at www.tongal.com/pampersnurses.

ABOUT PAMPERS SWADDLERS

Pampers Swaddlers is the #1 choice of U.S. hospitals* and the first
diaper worn by millions of babies. Pampers Swaddlers wraps baby with
premium comfort, protection and blanket-like softness, helping to take
care of babies during all the precious first moments they share with
their parents. Pampers Swaddlers is Pampers softest diaper and provides
a wetness indicator and absorb away liner on all sizes for up to 12
hours of comfort and protection. Pampers Swaddlers are available in
sizes P-6. Pampers Swaddlers are available at retailers nationwide and
online at www.pampers.com.

ABOUT #BETTERFORBABY

As part of Pampers core mission to care for the happy and healthy
development of babies and their families for more than 50 years, the
brand launched its “Better for Baby” campaign this summer on the belief
that babies bring out the best in each of us, so that’s why there is
nothing we wouldn’t do to make life better for babies. #Betterforbaby is
an ongoing call-to-action where we invite people to share pledges – big
and small – of how they plan to make life “better for baby.” The Pampers
Swaddlers Thank You Nurses program is an extension of this mission, and
highlights all the essential ways nurses help improve life for babies
and their families.

About Pampers®

For more than 50 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and
is the #1-selling diaper worldwide. Every day, more than 25 million
babies in 100 countries around the world wear Pampers. Pampers offers a
complete range of diapers, wipes and training pants designed to provide
protection and comfort for every stage of baby’s development. Visit www.pampers.com
to learn more about Pampers products, join the Pampers Rewards program,
and find ideas and information to help your baby get the most out of
love, sleep and play.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

About AWHONN

Since 1969, the Association of Women’s Health, Obstetric and Neonatal
Nurses (AWHONN) has been the foremost authority promoting the health of
women and newborns and strengthening the nursing profession through the
delivery of superior advocacy, research, education, and other
professional and clinical resources. AWHONN represents the interests of
350,000 registered nurses working in women’s health, obstetric, and
neonatal nursing across the United States. Learn more about AWHONN at www.awhonn.org.

____________________________
¹ Twelve question written
poll of 167 nurses attending the 2015 AWHONN Annual Convention at the
Long Beach Convention Center in Long Beach, CA, June 13-17, 2015
*Based
on sales of the newborn hospital diaper

Contacts

P&G Baby & Feminine Care Communications
Heather Valento,
513-945-0705
valento.hh@pg.com
or
Association
of Women’s Health, Obstetric and Neonatal Nurses
Kelly Mack,
202-296-2002
kmack@awhonn.org
or
Citizen
Relations (for Pampers)
Nadine Niznik, 212-613-4944
nadine.niznik@citizenrelations.com