LONDON–(BUSINESS WIRE)–#BabyMovementMonitor–According to the latest market study released by Technavio,
home-use baby movement monitor market is expected to grow
at a CAGR of close to 11% during the forecast period.
This research report titled ‘Global
Home-use Baby Movement Monitor Market 2016-2020’ provides an
in-depth analysis of the market in terms of revenue and emerging market
trends. This market research report also includes up to date analysis
and forecasts for various market segments and all geographical regions.
“Parental concerns for the health and safety of newborn babies
have given prominence to the adoption of home-use baby movement
monitors. Apart from movement sensing, the devices also include advanced
features such as monitoring oxygen levels of babies, which is a definite
attraction to a tech-savvy parent to monitor all aspects of the health
of their newborn baby,” says Abhay Sinha, a lead analyst at
Technavio for health
and wellness research.
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Based on the type of distribution channel, the global home-use baby
movement monitor market can be classified as follows:
- Child specialty stores
Global home-use baby movement monitor market by child specialty stores
Child specialty stores are independent retail stores that exclusively
offer products for children and infants. They are the key shopping
destination for parents who are looking for specialized, branded, and
private-label products. Key examples of child specialty stores include
Toys ‘R’ Us, Graco, Babies ‘R’ Us, and Prenatal.
The revenue generated from the sales of baby movement monitors through
child specialty stores will grow at a CAGR of 10.5%, since consumers
with low confidence in the quality of online products may opt for buying
products from child specialty stores. These stores offer products at
relatively higher prices compared to online and mass market retailers.
Global home-use baby movement monitor market by online retailers
The major online retailers in the market include Amazon, eBay, Flipkart,
and First Cry. The market will experience the fastest growth compared to
other distribution channels, posting a CAGR of 14.56%. This is primarily
due to an increase in the number of online websites that offer a wide
range of baby movement monitors. Loyal consumers of e-retailing services
seek to buy baby movement monitors online because of the
ease-of-accessibility and convenience offered by the channel.
Moreover, unlike child specialty stores and other brick-and-mortar
distribution channels that offer products at list prices, over 95% of
online retailers offer baby movement monitors at discounted prices.
Online retailers also offer product bundles at low prices and gives
potential consumers access to consumer reviews, which is not available
in brick-and-mortar distribution formats.
Global home-use baby movement monitor market by other
Other channels of distribution in the global home-use baby movement
monitor market include mass market players such as supermarkets,
hypermarkets, and discounters such as Walmart and Carrefour; boutiques,
which include independent small stores and shops selling baby products
with other products; department, general, and variety stores that sell
products at a single price point and are popular among customers who
prefer to purchase non-branded, low-priced products; and electronics and
electrical retailers that sell baby movement monitors along with others
electronics gadgets and accessories such as Philips and Motorola
Such channels are popular among consumers in emerging markets who are
price-sensitive and prefer low-cost baby movement monitors. Revenue
contribution from this segment will grow at a CAGR of 6.5% during the
The top vendors highlighted by Technavio’s research analysts in this
- Mayborn Group
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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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