PBTEEN ANNOUNCES PARTNERSHIP WITH TEEN ARTIST AND DESIGNER ISABELLA ROSE TAYLOR FOR EXCLUSIVE COLLECTION

Home Décor Collection Set To Launch in April 2017

SAN FRANCISCO–(BUSINESS WIRE)–PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
announced today an exclusive home décor partnership with gifted teen
artist and designer, Isabella
Rose Taylor. Available for purchase in April 2017 on pbteen.com and
in PBteen stores nationwide, the Isabella Rose Taylor for PBteen
capsule collection offers a range of home products including bedding,
decorative accessories and wall art featuring exclusive sketches and
paintings from the artist herself. The collection of over 40 pieces is
designed with a feminine yet sophisticated modern aesthetic and is
Isabella’s first foray into home furnishings.

“I’m so excited to be partnering with PBteen on a home collection,” said
Isabella Rose Taylor. “This collection is truly a reflection of me,
blending my passion for art and fashion perfectly. PBteen and I have
created pieces that are not only beautiful, but will encourage others to
channel their own creativity.”

“We are so impressed by the talent and originality that Isabella brings
to her work,” says Jennifer Kellor, executive vice president of
merchandising, Pottery Barn Kids and PBteen. “Her entrepreneurial
attitude and innovative outlook has allowed us to create a one-of-a-kind
collection bringing her fresh take on the world of fashion and art into
the homes of teens across the country.”

The Isabella Rose Taylor for PBteen capsule collection will be
available in April 2017 on PBteen stores and online at PBteen.com. Be
the first to know when the collection launches by sign up at
pbteen.com/isabella-rose-taylor.

ABOUT ISABELLA ROSE TAYLOR

Isabella Rose Taylor is a design and lifestyle brand founded in 2011.
With her mission and vision to create truth in art, Isabella designs
merchandise, art, clothes and home furnishings for girls looking to
express their creativity and show their best selves. At a remarkably
young age Isabella began sewing, painting and designing. She is the
youngest designer to have a collection at Nordstrom and the youngest
talent to ever present a clothing collection at New York Fashion week.
Isabella has been named by Fast Company as one of the “100 Most Creative
People in Business” and she has spoken at TEDX Hollywood and TEDXJanPath
in India. Featured in Teen Vogue, Elle, Forbes, Entrepreneur
along with television appearances on Steve Harvey and The
Today Show, Isabella plans to finish up college while heading up her
company IRT and exploring new creative ventures. For media inquiries or
more information on IRT please visit www.isabellarosetaylor.com

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms, study and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. This collection includes XL twin sheets, lighting,
seating, storage bins and organization solutions, and other accessories
designed to help teens turn their dorm room into their ultimate home
away from home. PBteen products are available through direct mail
catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen
currently offers international shipping to customers worldwide. PBteen
has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco,
California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 624
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines and stores and e-commerce
websites in Mexico.

Contacts

Kelley Loeffler
Public Relations, PBteen
415-402-4007
kloeffler@wsgc.com