Personal Care Products for the Maternity Market in the US – Rise in Use of Multifunctional Products – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Personal
Care Products for the Maternity Market in the US 2016-2020”

report to their offering.

The report forecasts the personal care products for maternity market in
the US to grow at a CAGR of 2.37% during the period 2016-2020.

According to the report, a key growth driver is changing lifestyles and
shopping habits. A large number of women in the US continue to work into
the late stages of their pregnancies. As personal grooming and
appearance are important factors at most workplaces, pregnant women
present significant opportunities for vendors in the market. Many women
change their shopping habits in accordance with the demands posed by
pregnancy and are willing to spend on products that ensure their own as
well as the baby’s well-being and comfort. With this in view, most
manufacturers offer personal care lines with value propositions that
meet the expectations of the consumers, including pregnancy wellness and
fitness products and specialized skin care products.

Further, the report states that one challenge that could restrict market
growth is the decreasing fertility rate. The primary reason for this
decline is the growing preference among women to have children later in
their lives, between the ages of 30 and 34 years, when they are
relatively more secure financially.

Key vendors:

  • Johnson & Johnson
  • L’Oréal
  • Procter & Gamble
  • Unilever
  • Estée Lauder

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Country profile: US

PART 06: Market landscape

PART 07: Market segmentation by product type

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

For more information about this report visit

Related Reports:

Related Topics: Personal
Care Products


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