PetSmart® Launches TurboPUP, Pet Food Innovation Discovered on ABC’s Shark Tank

08 Feb 2016, 00:00 AM EST

PetSmart Is Initial Exclusive Retailer of TurboPUP Meal Bars, an
All-Natural, Complete Meal-on-the-Go for Dogs

PHOENIX–(BUSINESS WIRE)–Last Friday, Kristina Guerrero, founder of TurboPUP, impressed the
sharks on ABC’s Shark Tank with the news of her exclusive, national
retail deal with PetSmart. The specialty pet store will carry her
TurboPUP innovative portable meal bars for dogs in more than 900
PetSmart stores across the U.S. and Canada this year.

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Guerrero’s big idea for a lightweight canine meal replacement bar was
sparked by a backcountry ski trip with her dog Dunkan five years ago.
Realizing he was as hungry as she was, she fed him her own provision
even though she knew the food was lacking in proper canine nutrition.
The experience fueled her quest to find suitable travel food for Dunkan,
but she came up empty handed and decided to create TurboPUP – a premium,
compact and “Complete K9 Meal Bar” to help sustain a dog’s energy level.

Guerrero headed to the kitchen, and with the help of her food-scientist
husband, found the perfect recipe using grain-free, all-natural,
human-grade ingredients. TurboPUP bars are a complete meal replacement
solution and formulated with essential vitamins and nutrients dogs
require in every stage of life.

“Kristina’s entrepreneurial spirit and hard work creating TurboPUP is
the true definition of innovation,” said Eran Cohen, chief customer
experience officer at PetSmart. “We love pets and know they make us
better people, and we always want to deliver new solutions to help pet
parents take better care of their pets, as well as to support the range
of pet lifestyles out there. So many people are now always on-the-go
with their pups, and TurboPUP bars are the ideal portable food solution
for those weekend warriors out with their dogs whether camping, hiking
or spending a day at the dog park or mall.”

TurboPUP meal bars are manufactured at a facility in Oregon and use
American-sourced, human-grade ingredients. These all-natural,
high-protein and grain-free bars are perfect for pet parents who get out
with their dogs. The compact, lightweight meal bars come in two
canine-favorite flavors: peanut butter and bacon.

“I’m thrilled TurboPUP is going to be in PetSmart stores. This is a
once-in-a-lifetime opportunity to offer TurboPUP bars to dog owners and
dogs across the country,” said Guerrero, TurboPUP Founder and CEO.

Guerrero, a decorated U.S. Air Force Veteran, first appeared on Shark
Tank in Jan. of 2015 where she walked away with a $100,000 investment
from Shark Tank’s Daymond John. The funds helped her kick-start TurboPUP
with manufacturing, distribution and expansion plans for the TurboPUP
line.

PetSmart is the largest pet specialty retailer for services and
solutions that address the lifetime needs of pets, and is dedicated to
product innovation, often premiering the latest pet lifestyle products
in its stores. Debuting the TurboPUP product is a natural fit, and the
bars can now be found at PetSmart stores and petsmart.com through April
2016.

About PetSmart^®

PetSmart,
Inc. is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate approximately 1,444 pet stores in the United States,
Canada and Puerto Rico and approximately 202 in-store PetSmart®
PetsHotel® dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including PetSmart.com,
PetFoodDirect.com,
Pet360.com,
OnlyNaturalPet.com
and petMD.com
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 450,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.