Pitney Bowes and IBM Powering Advanced Geospatial Analytics with Consumer Behavior Insights for Mobile Applications

STAMFORD, Conn.–(BUSINESS WIRE)–At IBM World of Watson 2016 in Las Vegas, Nev., Pitney
(NYSE:PBI), a global technology company that provides
innovative products and solutions to power commerce, announced that it
is working with IBM
(NYSE: IBM) to deliver deeper location-based insights for enhanced
customer experiences. IBM selected the world boundaries data from Pitney
Bowes to supplement the geospatial capabilities of the IBM Cognos
Analytics and IBM Watson Analytics platforms.

Geographic boundaries—like city or state borders—serve as the technical
underpinnings for the alignment of data around specific location-based
information of all types including demographics, mobile location data,
customer data and more. The Pitney Bowes boundaries data that is built
into Cognos Analytics and Watson Analytics applications will enable
customers to ingest other geographically-relevant data for richer and
more accurate reporting and insights. Savvy businesses are using
location intelligence to better communicate with customers, create more
targeted promotions and promote sophisticated cross selling
opportunities using popular mobile and social platforms.

Geospatial data is used in a host of different industries and can inform
a wide range of decisions based on traffic planning, mobile marketing,
tax forecasting, delivery optimization and more. Furthermore, it can
enhance advanced decision-making capabilities of key stakeholders to

  • Financial Services companies select optimal branch sites, re-evaluate
    underperforming branches and increase customer service by installing
    ATM locators.
  • Telecommunication companies create easily digestible maps to
    communicate with customers more efficiently and provide real-time
  • Ad Tech companies create context information to enhance locations
    identifying where users are and what they are near.

“We are thrilled to be working with IBM to enable advanced consumer
insights and experiences through geospatial insights,” said Bob
Guidotti, EVP and President, Software Solutions. “Highly detailed and
accurate data has been proven to shed insights on understanding customer
segments, managing risk and making important decisions with greater

The Pitney Bowes boundaries data provides a consistent depth of
information across global locations so that businesses and customers can
make timely and informed decisions, as well as suggest the next-best
action. Access to this dataset offers expansive coverage of over 240
geographies worldwide.

“Working with Pitney Bowes, we will be able to unlock insights tied to
location and geographies, which has applicability across a wide range of
use cases and industries. Cognos Analytics and Watson Analytics
customers will be able to leverage these integrated capabilities without
special geospatial skills, bringing geospatial analytics to business
analysts and executives,” said Marc Altshuller, General Manager of
Business Analytics, IBM.

For more information on Watson Analytics, visit: www.watsonanalytics.com

About Pitney Bowes

Pitney Bowes (NYSE: PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected and
borderless world of commerce. Clients around the world, including 90
percent of the Fortune 500, rely on products, solutions and services
from Pitney Bowes in the areas of customer information management,
location intelligence, customer engagement, shipping, mailing, and
global ecommerce. And with the innovative Pitney Bowes Commerce Cloud,
clients can access the broad range of Pitney Bowes solutions, analytics,
and APIs to drive commerce. For additional information visit Pitney
Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.


Pitney Bowes
Pasha Dahncke, 203-351-6864