Polartec Helps Houdini Sportswear Infuse Style, Performance and Durability into North American Product Line

LAWRENCE, Mass.–(BUSINESS WIRE)–Polartec,
LLC
, a premium provider of innovative textile solutions, announced
it is helping bring Houdini
Sportswear’s
progressive line of performancewear that heavily
emphasizes style and sustainability to North American adventure seekers.
Houdini’s product line is built around the philosophy of “wearable
multitools” that provides comfort everywhere: whether conquering the
backcountry or out on the town with friends. Houdini was founded in 1993
in Stockholm, Sweden and is now offering its award-winning underwear,
base layers, insulation and shells garments to the North American market.

“We aim to have the best performing, best looking garments with the
least amount of negative impact to the environment. Polartec is the
perfect partner to help us achieve these goals,” said Houdini Sportswear
CEO Eva Karlsson. “The company’s innovative textiles help make our
products comfortable, stylish and – best of all – satisfy the durability
requirements of our active customers.”

Houdini Sportswear’s legendary Power
Houdi
is made with Polartec® Power Stretch® Pro™. The fabric is a
4-way stretch fleece engineered to push the performance of base layers.
Polartec reinforces the elastic fibers on the exterior surface of the
fabric for more support and stability during movement. The unique
construction also allows for increased resistance and durability against
the elements without sacrificing breathability or comfort. This is why
the Power Houdi is a versatile garment that can be used as a protective
outer layer or next-to-skin.

“Polartec has the unique ability to help brands fulfill their vision,”
said Doug Kelliher, Polartec’s Vice President of Product Management.
“Highly technical, durable textiles are not easy to create and it’s just
all in a day’s work for our engineers and R&D specialists. We are
strategic partners with our brands as we help them differentiate their
garments in crowded markets through fabric innovation.”

About Houdini Sportswear
Houdini Sportswear is a Swedish
company that was founded in 1993 and pioneered the development of
technical performance base layers in stretch fleece. The company creates
products that not only keep you warm and dry but
also provide exceptional freedom of movement, progressive styling and
the possibility to pack lighter, carry less and go further. Now the
range is a complete line of performance products including underwear,
base layers, insulation and shells.

Today Houdini has a position at the true forefront. More than 65% of
Houdini’s styles have a circular lifecycle and 99.5% are made in Europe.
Most fabrics and technologies are bluesign® approved. Houdini Recycle, a
closed-loop garment recycling program has been in place since 2006. For
more information about Houdini Sportswear, please visit http://www.houdinisportswear.com/en/
or our Twitter,
Facebook,
YouTube,
Pinterest
and Google+
accounts.

About Polartec, LLC
Polartec, LLC is the developer,
manufacturer, and marketer of Polartec® performance fabrics. Polartec®
products range from lightweight wicking base layers, to insulation
layers, to extreme weather protection and are utilized by the best
apparel brands in the world. For more information, visit www.Polartec.com.

Contacts

Breakaway
Tim
Morin, 617-399-0635
tmorin@breakaway.com
or
Houdini
Sportswear, North America
Sven Sandahl, 604-966-4700
sven@ss-seven.com
or
Mia
Grankvist, +46 8 557 746 40
Houdini PR & Communication
mia.grankvist@houdinisprtswear.com