Premama® Secures $1.4 Million In Series A Financing Round

Women’s Maternity Wellness Company Exceeds Funding Goal of $1
Million to Support Brand Expansion

PROVIDENCE, R.I.–(BUSINESS WIRE)–Premama®,
the first nationwide line of natural powdered drink mixes specifically
formulated to support the nutritional needs of expecting and new moms,
today announced it has completed a $1 million Series A round of
financing, closing with an additional $400 thousand to raise $1.4
million total in capital. The raise was led by early stage investment
specialists Cherrystone Angel Group. Funding will continue to support
the brand’s significant expansion, which includes product development,
as well as various marketing and retailer programs.

“This funding is instrumental in accelerating Premama’s growth, which
involves a sizeable expansion of product offerings and exciting retail
launches,” said Dan Aziz, Premama Founder and President. “As a pioneer
in women’s maternity wellness, we will put this funding to work and
continue to increase our infrastructure, develop new product innovations
and expand our retailer relationships.”

Since its inception, Premama has been at the forefront of an emerging
niche market for women’s maternity wellness. The response from investors
for the Series A further validates Premama as a cornerstone of this
developing market.

“With the demand for women’s maternity wellness products rapidly
increasing, Premama’s offering is timely and on-point,” said Ray Mathieu
of Cherrystone. “We are confident this category will continue to evolve
and we are excited to support Premama as it continues to lead the way.”

Financing will continue to fuel assorted fundamental programs such as an
aggressive marketing effort led by newly appointed Jamie Schapiro, Chief
Marketing Officer of Premama. An expert in the food and beverage
industry, Schapiro has more than two decades of experience driving the
development, launch and growth of highly differentiated consumer goods
and services such as Jamba Juice, GO Veggie!, Clif Bar, Stirrings and
MyPoints.

Funding will also provide continued support for the recent overhaul of
the company’s e-commerce site and packaging concepts, as well as major
retail launches with CVS stores across the U.S., Amazon and H-E-B
grocery stores.

To date, Premama has garnered significant attention from the media for
its innovative and solution-oriented approach to women’s maternity
wellness, and has appeared in publications including Pregnancy &
Newborn, Providence Business News, Vitamin Retailer Magazine, OBG
Management Magazine, and Fit Pregnancy. Recently, Premama was
the recipient of a “Top Choice” award from Baby Maternity Magazine.

Visit www.drinkpremama.com
for more information.

About Premama®

Founded in 2011, Premama strives to make all moms happier with its
best-in-class line of natural powdered supplements specifically
formulated to support preconception through postnatal nutritional needs,
concerns and conditions. Premama’s pill-free, drinkable solutions are
formulated with high-quality, clinically-studied and physician-approved
ingredients, and are designed to mix seamlessly with liquids and soft
foods. Premama is available online at drinkpremama.com and retailers
across the US, including CVS, Buy Buy Baby, H-E-B, Target.com and
Amazon. Visit drinkpremama.com for more information.

Contacts

Media:
Premama
Jamie Schapiro, 401-383-0299
media@drinkpremama.com