Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Flooding with P&G Product Kits and Tide Loads of Hope
–(BUSINESS WIRE)–Procter & Gamble:
WHO: |
Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in Louisiana. |
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WHAT: |
The Tide Loads of Hope fleet will be deployed to support the |
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WHY: |
Historic storms hit southern Louisiana and Mississippi between August 10th and 13th, devastating thousands of families and homes. As many residents have been forced from their homes, they are currently without basic needs and resources. P&G has a history of giving back to the communities where we live and work, and we wanted to provide some everyday essentials to those who need it most. These services are free and available to people affected by the disaster and the volunteers that are helping to respond. |
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WHERE: |
The early-responder Tide Loads of Hope mobile laundry unit will be located at: |
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Bethany Church South Campus | ||
10877 Reiger Road, Baton Rouge, LA 70809 | ||
P&G products will be distributed directly to residents in this |
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WHEN: |
Beginning Friday, August 19th, up to 100 loads of laundry per day (two loads per household) will be collected from 10 a.m. to 6 p.m. at the Bethany Church South Campus location. Stay tuned for the location of the extended capacity semi-truck which will be able to accommodate 300 loads of laundry per day (two loads per household). |
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ABOUT TIDE LOADS OF HOPE: |
In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world. The early-responder Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day. The extended capacity semi-truck is outfitted with 32 energy-efficient Whirlpool washers (16 of each) with the capacity to do up to 300 loads of laundry a day. |
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BRANDS: |
Brands included in relief effort: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus. |
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PARTNER: |
P&G provides these services in partnership with Matthew 25: |
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HELP: |
People across the community can help support Tide Loads of Hope by |
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Location, Logistics:
Procter & Gamble
Claude
Zukowski, zukowski.ck@pg.com
or
Media
Inquiries for P&G:
Procter & Gamble
Julie deSylva,
513-780-0006
desylva.j@pg.com
or
Media
Inquiries for Tide:
Ketchum
Katie Michel, 415-984-6279
katie.michel@ketchum.com