Publix Extends Social Presence with Customer Experience Blog

LAKELAND, Fla.–(BUSINESS WIRE)–Publix Super Markets extended the company’s online social presence
earlier this month with a soft launch of the company’s first blog site
for engaging with customers – The Publix Checkout, blog.publix.com.

Blog posts will range in topic from delicious recipes, community
initiatives and sustainability ideas to holiday entertaining, health and
wellness and more. Visitors to the blog can comment on posts or share
them on social media sites.

“As a retailer passionately committed to serving our customers, our
social media presence has always been about engaging with our customers
where they are and extending our in-store service online,” said Maria
Brous, Publix media and community relations director. “Having a blog
provides us a fresh and inspiring way to connect socially with
customers, taking them beyond the aisles and showing them we’re more
than just a grocery store.”

The company launched its social media presence in July 2011 debuting on
Facebook and currently has 2.6 million Likes. Twitter followed in
February 2013 with @Publix and @PublixHelps to offer customers brand
content and customer service. In the Fall of 2015, Instagram and
Pinterest were added to the company’s social media lineup providing
platforms for Publix customers to discover the company’s expertise and
services while allowing for engagement in fun and unique ways. Instagram
has more than 52,000 Followers and Pinterest nearly 22,000.

Publix is privately owned and operated by its 184,000 employees, with
2015 sales of $32.4 billion. Currently Publix has 1,122 stores in
Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina.
The company has been named one of Fortune’s “100 Best Companies
to Work For in America” for 19 consecutive years. In addition, Publix’s
dedication to superior quality and customer service is recognized among
the top in the grocery business. For more information, visit the
company’s website, corporate.publix.com.

Contacts

Publix Super Markets
Maria Brous, 863-680-5339