Consumers Can Now Use Messaging Apps to Earn and Redeem Loyalty
Rewards and Order Food with their Favorite Restaurants
View a Demo of Punchh’s Innovative Solution at MURTEC (March 7-9,
Booth #43) in Las Vegas
SAN FRANCISCO–(BUSINESS WIRE)–Punchh, a cloud-based technology platform that builds engagement,
loyalty and superior, customized experiences in the restaurant industry,
today announced the launch of a new offering that allows consumers to
earn and redeem points with restaurant loyalty programs and order food,
simply by using messaging apps. This is the first time the technology is
being used beyond just ordering to engage with customers via restaurant
Easy to use, a “chatbot” mimics human conversation using technology
based on artificial intelligence, and enables consumers to engage with
restaurants using platforms like Facebook Messenger, voice-based
applications like Amazon’s Alexa and others. Punchh’s Chatbot integrates
quickly and simply into existing point-of-sale systems, as well as
loyalty and ordering programs. The addition of chatbot technology is an
extension of Punchh’s strategy which enables consumers to connect with
their favorite restaurants across any channel, whether it be mobile
apps, point-of-sale, kiosk, as well as websites.
“Consumers love to use messaging and voice-based apps like Facebook
Messenger and Alexa,” said Shyam Rao, CEO of Punchh. “With our new
technology, we are meeting consumers where they already are and offering
an entirely new way to connect and engage with their favorite
restaurants. And this is only the beginning of what is possible for
restaurants using chatbot technology.”
In the future, through Punchh, customers will also be able to pay for
purchases, provide feedback, take surveys, redeem gift cards, play games
and more using messaging apps. Restaurants can learn about and predict
consumer behavior, and can then personalize and target offers to
members, which can then be redeemed through any channel.
“We see chatbots as the next big thing in restaurant loyalty programs,”
said Jeff Zuckerman, Chief Marketing Officer of PizzaRev. “We are
excited to be one of the first to embrace this cutting-edge technology,
and believe it is going to give us a fun, new, relevant way to connect
with our customers. We look forward to rolling it out soon.”
Punchh, whose clients include more than 75 leading restaurant chains
such as TGI Fridays International, Moe’s Southwest Grill, Quiznos and
Smashburger is the first platform that bridges the gap between
restaurants and customers, empowering restaurants to shape personalized
offers that attract and engage more meaningfully with loyal customers.
Punchh modernizes customer engagement programs within weeks, offering
the ability to segment customers, predict customer behavior, create and
execute targeted campaigns, and track performance in real-time.
Companies interested in seeing a demonstration of Punchh’s new Chatbot
can visit booth #43 at MURTEC in Las Vegas from March 7-9.
Headquartered in Mountain View, CA, Punchh is the leading
fully-integrated, transformative marketing solution for restaurants. The
Punchh platform offers restaurants access to real-time consumer
information via a live dashboard, enabling them to create and launch
campaigns, target specific user segments and review guest feedback.
Marketers can connect with customers across any channel through loyalty,
offers, ordering, payments, feedback, surveys, gift cards, games and
more. Punchh supports more than 75 leading restaurant brands across more
than 13,000 locations globally, powering more than one million
transactions daily. Find out more at Punchh.com.