Save Our Water Launches Summer Public Education Campaign

SACRAMENTO, Calif.–(BUSINESS WIRE)–With California in the grip of the worst drought in a generation, Save
Our Water
– California’s official statewide conservation education
program – is launching a new public education campaign urging
Californians to step up and make even more cuts in their water use. The
campaign comes at the start of a hot, dry summer and potentially
dangerous fire season.

Save Our Water’s campaign urges Californians to “Let It Go” by limiting
outdoor water use and letting lawns fade to gold for the summer, while
preserving precious water resources for trees and other important
landscapes. The campaign’s first phase will run through the end of July
and also encourages Californians to “Turn It Off” and cut back on water
use wherever possible inside and out. Campaign elements include
billboards, outdoor media, traditional and digital radio, digital and
social media, theatre ads, and on-the-street efforts that will be seen
and heard throughout areas of the state facing the highest water use
reduction targets set by the State
Water Resources Control Board

“For the first time ever, we have an overall mandatory statewide goal to
reduce water use by 25 percent, with some communities facing targets up
to 36 percent,” said Mark Cowin, Director of the California Department
of Water Resources. “The Save Our Water campaign is designed to help
Californians find new ways to conserve this summer, especially outdoors.”

Save Our Water’s website is available in both English and Spanish and is
filled with tips, tools, and inspiration to help every Californian find
new and creative ways to conserve. From tips on how to keep trees
healthy during the drought to an interactive section allowing users to
visually explore how they can save water both inside and outside the
home, Save Our Water has a wealth of resources available for
Californians. This week, Save Our Water will be featuring tips to help
Californians prepare for the summer fire season.

“Because of the drought, our fire season has never really ended, which
means saving water and fighting fire go hand-in-hand,” said Chief Ken
Pimlott, CAL FIRE director. “Already we have seen several large and
damaging fires, and we are only in our first week of summer. Every drop
saved by Californians is an extra drop to help fight damaging and
dangerous fires.”

“We are in the midst of a truly extraordinary drought and every
Californian has an important role to play,” said Tim Quinn, Executive
Director of ACWA. “This summer we have to go above and beyond our usual
conservation efforts, from letting lawns fade to gold to replacing old
toilets and faucets. Every action we take will get us closer to hitting
our water reduction goals.”

Throughout the drought, Save Our Water has aimed to give Californians
tools and tips to help everyone easily conserve at home and at work,
every day. Save Our Water connects with Californians on its Facebook
page, Twitter
and Instagram

Governor Edmund G. Brown Jr. has directed the first-ever statewide
mandatory water reductions in California, calling on all Californians to
reduce their water use by 25 percent and prevent water waste. Save Our
Water is a partnership between the
of California Water Agencies
and the California
Department of Water Resources


Association of California Water Agencies
Jennifer Persike
441-4545 or (916) 296-3981 (cell)
of Water Resources
Ed Wilson
(916) 651-7512