“Share a Coke” Returns for the Holidays

18 Nov 2015, 12:22 PM EST

Coca-Cola delivers more ways to “Make Someone Happy” this holiday
season

ATLANTA–(BUSINESS WIRE)–This season, Coca-Cola is making spirits even brighter with the
introduction of new holiday-themed “Share a Coke” offerings. Whether
it’s surprising a friend with an ice-cold “Someone Nice” bottle or
sharing a special moment “Under the Mistletoe,” Coca-Cola is giving
people even more ways to “Make Someone Happy” this holiday season.

For a limited time, Coca-Cola will swap out its iconic logo on glass
bottles, multi-packs, 12-ounce cans, 20-ounce bottles, 1.25-liter and
2-liter PET bottles for seasonal names such as “Santa,” “Someone Nice,”
“Someone Naughty,” “Under the Mistletoe,” “Elves” and “Secret Santa.”
Aluminum bottles of Coca-Cola will feature reindeer names such as
“Dasher & Dancer,” “Prancer & Vixen” and “Comet & Cupid.”

“The ‘Make Someone Happy’ campaign is all about sharing your time,
attention, love and laughter with others. And by pairing the holiday
with ‘Share a Coke’ packaging, we’re hoping to give people even more
ways to make a connection and share a special moment together,” said
Racquel Harris Mason, vice president Coca-Cola trademark, Coca-Cola
North America. “Whether it’s toasting to ‘Mrs. Claus’ or wrapping gifts
with your ‘Elves,’ we hope ‘Share a Coke’ helps make moments with
friends and family even more magical this holiday season.”

Coca-Cola is also encouraging people to look beyond the presents and
focus on the true spirit of the holidays. Coca-Cola’s “Make Someone
Happy” campaign returns to inspire fans everywhere to spread happiness
through small but meaningful ways during the holidays and beyond. The 60-second
TV spot shows that all it takes to make someone happy is the act of
opening your heart.

Coca-Cola is also donating $75,000 worth of toys to the Marine Toys for
Tots Foundation in San Francisco, Baltimore and Cincinnati.
Valued customers Compass and MGM Resorts International are also
partnering with Coca-Cola to donate to the Marine Toys for Tots
Foundation. The Coca-Cola Holiday Caravan, five trucks each illuminated
by more than 30,000 red and white sparkling lights, will roll into 90
cities across the country to spread holiday happiness through December
20, 2015.

Those who want to spread happiness far and wide can continue to purchase
and send “Share a Coke” glass bottles customized with names or holiday
themes through ShareaCoke.com.
Online purchase options include individual eight-ounce glass bottles and
six-packs of eight-ounce glass bottles of Coca-Cola.

Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon
Sundblom, will also appear along with “Share a Coke” names on
limited-edition holiday packaging on Coca-Cola multi-packs, cans, glass
bottles, and on 20-ounce, 1.25-liter and 2-liter PET bottles. “Share a
Coke” will also come to life through Coca-Cola Freestyle fountain
dispensers, which will offer a limited-time mix called “Secret Santa.”

Social and digital campaigns will provide fans the opportunity to test
and share whether they’ve been “Someone Naughty” or “Someone Nice” this
year through a Facebook app. The fully integrated campaign will also
feature a radio takeover across partnering stations, print, out-of-home,
point of sale, Delta in-flight and mall advertising.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world’s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.