Sizzler Celebrates Cheese Toast Day Sept. 15 with #CheeseToastSelfie Contest, Memes and Giveaways

MISSION VIEJO, Calif.–(BUSINESS WIRE)–#CheeseToastSelfie–In honor of National Cheese Toast Day Sept. 15, Sizzler is giving fans a
reason to be cheesy. Free cheese toast, a selfie contest, meme creator,
coupons for cheese toast sandwiches and logo merchandise giveaways will
salute the beloved Parmesan-crusted delicacy enjoyed at Sizzler for
almost 50 years.

how Sizzler’s Cheese Toast Master makes perfect cheese

New this year is a cheese toast meme creator. Visitors to
may upload a photo and create personalized expressions describing how
cheese toast makes them feel.

A cheesy selfie posted to Facebook, Instagram or Twitter could earn
weekly entrants a $100 Sizzler Gift Card and a cheese-toast-themed
prize, such as T-shirts, stickers, hats and handkerchiefs in Sizzler’s
Cheese Toast Selfie Contest and Sweepstakes.

For complete contest rules, a live selfie feed and entry instructions,
Entries must include the caption “Sizzler Contest” and the hashtag
#CheeseToastSelfie. The contest ends September 30, 2016.

On Thursday, Sept. 15, Cheese Toast Ambassadors at participating
will distribute samples of cheese toast between noon and 2
p.m., reminding people that cheesy goodness brings a smile to your face.
A few lucky guests will receive special edition cheese toast T-shirts,
hats and stickers. Coupons for free Malibu Melts also will be
distributed at participating
, while quantities last.

The limited time Malibu Melt features Sizzler’s signature Malibu Chicken
patty between two slices of crispy cheese toast with a special honey
mustard sauce, pickle slice, a side of fries with beverage for $8.99.

Malibu Melt is part of Sizzler’s Craveable Classics promotion, paying
tribute to some of the restaurant’s most popular dishes. Steak & Malibu
Chicken starts at $10.99, while the Classic Trio with crispy shrimp is
$15.99 at participating locations.

Sizzler Cheese Toast Fun Facts:

  • Sizzler USA serves 12,333,024 slices of Cheese Toast a year.
  • Sizzler USA uses 1,541,628 pounds of its secret Cheese Toast spread a
  • Sizzler USA staff members spend 25,693 hours a year making Cheese
  • Sizzler USA’s Cheese Toast Master, Forbes Collins, started working at
    Sizzler in 1978 and has prepared Cheese Toast in four countries:
    United States, Canada, Australia and New Zealand. He estimates he has
    enjoyed more than 16,000 slices.


Ritter Communications, LLC
Janet Ritter, 740-815-1790
Ritter, 866-284-2170