Skinny Cow® Ice Cream and Creamy Iced Coffee Voted Product of the Year 2016

Indulgent Products Win Over Thousands of Consumers Surveyed for Top
Award

NEW YORK–(BUSINESS WIRE)–Known for its products that offer decadent taste that are perfectly
sized, the Skinny Cow brand announced that Skinny Cow
Fully Dipped Ice Cream Bars and Skinny Cow Creamy Iced Coffee
Drinks, have been named Product
of the Year
for 2016. Product of the Year is the world’s largest
consumer-voted award for product innovation, backed by the votes of
40,000 consumers in a national representative survey conducted by TNS, a
global leader in consumer research. Skinny Cow Fully Dipped Ice
Cream Bars and Skinny Cow Creamy Iced Coffee Drinks have taken
home the top honors for the Ice Cream and Coffee Beverage categories,
respectively.

“Both of these products represent breakthrough innovation for the Skinny
Cow
brand. Our Fully Dipped Ice Cream Bars are the first-ever low
fat ice cream bar to be fully dipped in a rich chocolatey coating, and
we entered a completely new category for the brand last year with the
introduction of our Creamy Iced Coffee Drinks,” said Leslie Chang, brand
manager, Skinny Cow. “The Skinny Cow brand is committed to
giving women the freedom to indulge in a way that’s right for them and
we’re thrilled that these decadent and delicious products have both been
named among the most innovative for 2016.”

Skinny Cow introduced the first-ever ice cream bar fully dipped
in rich, chocolatey coating and made with low fat ice cream in 2015. Skinny
Cow
Fully Dipped Ice Cream Bars are available in three luscious
flavors: Vanilla Almond Crunch, Double Caramel Swirl and Triple
Chocolate Ripple. The Skinny Cow collection of treats expanded
into the beverage aisle with the launch of Skinny Cow Creamy Iced
Coffee Drinks, also in 2015. A decadent blend of rich roasted coffee
whipped with creamy milk, the beverages come in three delicious flavors,
Mocha Latte, Vanilla Latte and Creamy Cappuccino.

“Nearly 50,000 new packaged goods products are introduced each year,”
said Rich Fryling, managing director, Product of the Year USA. “Our
research shows that 44 percent of consumers are more likely to purchase
a product recommended by 40,000 shoppers just like them.”

Product of the Year accepts entries each year from consumer packaged
goods that demonstrate innovation and were launched within the previous
year. Entered products are then placed into specific categories such as
food, beverages, personal care, household care, etc. with a product then
being chosen as a winner in its category through research partner TNS.

The complete list of 29 winners selected to receive the 2016 Product of
the Year title can be found at www.productoftheyearusa.com.

About the SKINNY COW brand:

The Skinny Cow brand offers a decadent portfolio of frozen
treats, including indulgent ice cream sandwiches, ice cream cones, and
ice cream bars, lusciously satisfying Skinny Cow chocolate
candies, and Skinny Cow Creamy Iced Coffee. Skinny Cow
frozen treats, candies and beverages don’t skimp on flavor and provide a
delectable, “no-trade off” indulgence. With the Skinny Cow
brand, you really can have it all!

About Nestlé USA:

Named one of “The World’s Most Admired Food Companies” in Fortune
magazine for eighteen consecutive years, Nestlé provides quality brands
that bring flavor to life every day.
From nutritious meals with
LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA
makes delicious, convenient, and nutritious food and beverages that make
good living possible.
That’s what “Nestlé. Good Food, Good Life”
is all about.
Nestlé USA, with 2014 sales of $9.7 billion, is
part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food
company with a commitment to Nutrition, Health & Wellness — with 2014
sales of $100 billion.
For product news and information, visit
Nestleusa.com or Facebook.com/NestleUSA.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey,
Switzerland, or used with permission.

About Product of the Year:

Product of the Year is the world’s largest consumer-voted award for
product innovation. Established 29 years ago, POY currently operates in
42 countries with the same purpose: Guide consumers to the best products
in their market and reward manufacturers for quality and innovation.
Product of the Year winners are backed by the votes of over 40,000
consumers in a national representative survey conducted by research
partner TNS, a global leader in consumer research. The award is a
powerful merchandising program for marketers proven to increase product
sales, distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the Year
seal in marketing communications for two years. For more information,
visit www.productoftheyearusa.com.

Contacts

Media Inquiries:
Nestle USA
Rebecca
Maas
Brand Communications Manager
510-601-4338
rebecca.maas@us.nestle.com
or
Product
of the Year USA
Dolinda Meeker
Senior Account Director
212-213-0600
Dolinda@poyusa.com

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