Smashburger Launches Social Media Campaign To Celebrate Sin City Burger

Fans Are Encouraged to Share Most “Outrageous” Sin City Survival Tips
For Chance At Las Vegas Getaway

DENVER–(BUSINESS WIRE)–Smashburger,
the national better burger restaurant known for its fresh, smashed to
order burgers, today announced it is kicking off the debut of its newest
limited time offer burger with a social media campaign
#SinCitySurvivalTips. The promotion comes in celebration of the brand’s
newest addition to the burger family, the Sin City Burger, an eclectic
combination of American cheese, Smash Sauce, haystack onions, Applewood
smoked bacon and fried egg served on an egg bun. The Sin City specialty
burger, originally created as the regional burger for the Las Vegas
market, is now available nationwide until October 26th.

Smashburger invites fans who think they have what it takes to survive
the “Sin City” to submit their most outrageous survival tips on
Instagram or Twitter using the hashtag #SinCitySurvivalTips by 12AM EDT
on October 20th. One winner will have the chance to put their
tips to the test for a weekend getaway in Las Vegas for two people. Any
and all tips will be accepted as long as they include the campaign
hashtag and Smashburger encourages fans to get crafty and creative with
their submissions. Throughout the campaign, Smashfans can visit the
campaign microsite, www.sincitysurvivaltips.com,
to learn more about the promotion, rules & regulations, and view other
Sin City Survival Tip submissions.

“We’re excited to introduce our fans to a taste of Las Vegas through the
introduction of the Sin City Burger nationwide for the first time,”
commented Josh Kern, Chief Marketing Officer for Smashburger. “Social
media has proven to be a great vehicle for us to engage with our fans on
a new level, and we’re excited to see the creativity that comes through
with this campaign.”

For additional information on Smashburger’s Sin City Burger, or to find
a restaurant near you, please visit Smashburger.com,
or follow Smashburger on Facebook,
Twitter,
or Instagram.
Smashburger also invites guests to join the SmashClub
to receive news, offers, and updates on their newest products and
offerings.

About Smashburger

Smashburger is a leading fast casual “better burger” restaurant known
for its fresh never frozen, 100% Certified Angus Beef® burgers that are
smashed on the grill to sear in the juices, creating an upscale quality
burger packed with flavor and served at a great value. In addition to
burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh
salads, signature side items such as Haystack onions and Veggie Frites,
and hand-spun Haagen-Dazs® shakes. On each market menu, Smashburger
offers locally inspired items like the regional burger, as well as
regional sides and local craft beer. Smashburger began in 2007 with the
vision of Rick Schaden and funding by Consumer Capital Partners—the
private equity firm that Rick and his father Richard own. There are
currently 325 corporate and franchise restaurants operating in 34 states
and seven countries. To learn more, visit www.smashburger.com.

Contacts

Smashburger®
Christine Ferris, 303-633-1553
cferris@smashburger.com