Taco Bell® Finally Unveils the Worst Kept Secret: It’s the Quesalupa

Brand debuts its most craveable innovation yet: cheesy awesomeness
in a warm Chalupa shell

IRVINE, Calif.–(BUSINESS WIRE)–Secret’s out. Taco Bell is launching the Quesalupa and it’s #BiggerThan
Futbol.

“In true ‘Live Mas’ style, over tens of thousands of fans played along
by blindly reserving our latest creation, and got the chance to try it
before it was revealed during Super Bowl 50,” said Marisa Thalberg,
Chief Marketing Officer for Taco Bell Corp. “The energy and excitement
surrounding our pre-order and today’s reveal is just the beginning for
us – stay tuned in the coming days and weeks for more!”

The Quesalupa hits menus nationwide beginning tomorrow, Monday, February
8, 2016.

About Taco Bell Corp.
Ta.co

Contacts

Taco Bell Corp.
Ashley Sioson, 949-863-3915
Ashley.Sioson@yum.com
or
Edelman
Erin
Farkaly, 415-202-3503
Erin.Farkaly@Edelman.com