The Coca-Cola Company and the Hispanic Scholarship Fund Partner to Help Hispanics Achieve College Dreams

ATLANTA–(BUSINESS WIRE)–Today Coca-Cola announced a donation of $100,000 to the Hispanic
Scholarship Fund (HSF), the nation’s largest not-for-profit organization
supporting Hispanic American higher education. In an effort to empower
the Hispanic community and to raise additional money for HSF, Coca-Cola
is donating $1 for every post on Twitter and Instagram with the hashtag
#ForTheDream, up to $10,000.

“Financial pressure is one of the major challenges facing Latinos going
to college,” said Alba Adamo, Group Director of Hispanic Marketing at
The Coca-Cola Company. “As a community supporter and partner of HSF,
Coca-Cola’s #ForTheDream program is helping provide Hispanic families
with the resources needed to go to college and achieve a higher

The #ForTheDream program will also award one college tour experience and
thirty-four $500 grants via the #ForTheDreamSweeps sweepstakes to help
cover education expenses. To enter the sweepstakes participants can post
a selfie with someone who is helping them achieve their college dreams
on Twitter or Instagram, and tag it using the hashtag
#ForTheDreamSweeps. A My Coke Rewards product code can also be submitted
as an entry on the website

With a long-standing relationship of 34 years, Coca-Cola’s #ForTheDream
program is designed to further support HSF in its goal of providing
scholarships to the country’s best and brightest Latino students and
supporting them on their path to obtaining a college degree.

“It is more important than ever for us to provide students and families
with the resources they need to successfully complete a higher
education,” said Fidel A. Vargas, President and CEO, Hispanic
Scholarship Fund. “Thanks to Coca-Cola, we will be able to increase
support we provide to Latino students and their families.”

The #ForTheDream program and #ForTheDreamSweeps began July 1, 2015, and
ends Aug. 31, 2015. For more information, please visit

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world’s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
follow us on Twitter at,
visit our blog, Coca-Cola Unbottled, at
or find us on LinkedIn at

the Hispanic Scholarship Fund

Founded in 1975, the Hispanic Scholarship Fund empowers Latino families
with the knowledge and resources to successfully complete a higher
education, while providing scholarships and support services to as many
exceptional Hispanic American students as possible. HSF strives to make
college education a top priority for every Latino family across the
nation, mobilizing our community to proactively advance that goal – each
individual, over a lifetime, in every way he/she can. HSF seeks to give
its Scholars all the tools they need to do well in their course work,
graduate, enter a profession, excel, help lead our nation going forward,
and mentor the generations to come. As the nation’s largest
not-for-profit organization supporting Hispanic American higher
education, the Fund has awarded over $470 million in scholarships and
provides a range of ancillary programs for students, HSF Scholars,
Alumni, and parents. For more information about the Hispanic Scholarship
Fund, please visit:


The Coca-Cola Company
Melina Baetti, 404-676-1533
305-532-7950 ext. 230