The Evolving Consumer Wallet Market 2016 – Over the Top Impacting Consumer Communication Spending – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “The
Evolving Consumer Wallet – Over the Top Impacting Consumer Communication
Spending “
report to their offering.

The consumer market is driven as much by consumer preferences as by the
products and services that are presented by vendors to satisfy those
preferences. Successful companies are those that anticipate the market,
and prepare offerings which will resonate with evolving consumer
demands. This report provides insights that will help business decision
makers define the changes coming to the consumer communication services

Consumer communication services have traditionally included the
conventional access services: voice, video, Internet, and wireless.
However, in 2014, wet began observing a trend that is now becoming clear
to the industry as a whole: consumers are favoring data access over
non-data services, and are getting comfortable with finding their
service offerings for themselves, using broadband connections. This
over-the-top (OTT) revolution is changing the course of the
communication service industry, and is nowhere more apparent than in
this year’s consumer preference survey.

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Consumer Wallet Dynamics

4. Implications for CSPs

For more information visit


Research and Markets
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