The Latin Recording Academy® Announces Sponsors for the 17th Annual Latin GRAMMY Awards®
Leading International Brands Team Up For The Biggest Night in
Latin Music® to Deliver Unique
Consumer Experiences
MIAMI–(BUSINESS WIRE)–The
Latin Recording Academy® proudly announces its
official sponsors for the 17th
Annual Latin GRAMMY Awards®. North
American sponsors include Buchanan’s Scotch Whisky (spirits), Bulova
(timepiece), Colgate® Optic White®
(oral care), L’Oréal Paris (cosmetics), Las Vegas
Convention and Visitors Authority (host city), McDonald’s (quick
service restaurant), Nissan (automotive), Verizon (telecommunications),
and Walmart (retailer). In Latin America, Mastercard (payment
services) is a regional sponsor and Santander (banking)
serves as an official sponsor in Mexico. The 17th Annual Latin GRAMMY
Awards will broadcast live from the T-Mobile Arena in Las
Vegas on Thursday, Nov. 17, from 8–11 p.m. ET/PT (7
p.m. Central) on Univision.
“The worldwide prestige of the Latin GRAMMY Awards platform allows
creativity, art, social impact, and the power of brands to integrate
with great synergy,” said Gabriel Abaroa Jr., President/CEO of The Latin
Recording Academy. “We are always looking for new ways to promote Latin
music by providing cross-cultural Latin music fans with the opportunity
to interact with multicultural brands. We are incredibly fortunate to
work with so many passionate, category-leading brands that recognize the
importance of supporting the Latino community through its music.”
Returning for a third year, Buchanan’s
Scotch Whisky celebrates the greatness in Latin music
through the recently launched campaign “Es Nuestro Momento” with a home
base during Latin GRAMMY® Week featuring “Casa Buchanan’s,” a
speakeasy-style lounge for celebrities, media and invited guests, where
Best New Artist nominees will be honored with a private cocktail
reception. Additionally, Buchanan’s will gift Latin GRAMMY presenters,
performers, and VIPs in the Backstage Talent Gift Lounge as well as
provide celebratory specialty cocktails backstage during the Latin
GRAMMY Awards to all of the night’s winners. Patrons will be able to
celebrate and enjoy Buchanan’s Scotch Whisky during the 2016 Latin
Recording Academy Person of the Year tribute gala, the 17th Annual Latin
GRAMMY Awards and the Official Latin GRAMMY After-Party where invitees
will be able to partake in tastings of this premium and iconic
smooth-blend Whisky.
First-time sponsor Bulova will
contribute to the festivities with a unique ceremony for Best New Artist
nominees during the red carpet of the Latin Recording Academy Person of
the Year gala. During the ceremony, Bulova will add to its “History Of
Firsts” campaign by gifting the Best New Artist nominees a
special-edition Bulova watch in celebration of their first nomination.
In addition, Bulova will gift a special-edition watch at the Official
Backstage Talent Gift Lounge to the 17th Annual Latin GRAMMY Awards
presenters and performers.
As a second-time sponsor, Colgate®
Optic White®
will continue their partnership with The Latin Recording Academy
after sponsoring the Latin GRAMMY Acoustic Sessions installment
in Los Angeles in September. Colgate Optic White will give fans a smile
with a unique opportunity to fly to Las Vegas and enjoy the Latin GRAMMY
Awards front and center.
A total beauty-care brand dedicated to empowering women by offering the
most luxurious and innovative products and inspiring red carpet moments, L’Oréal
Paris returns for the fifth year as the official cosmetics sponsor
of the 17th Annual Latin GRAMMY Awards. As the premium beauty brand
available at mass, L’Oréal Paris will be providing curated cosmetic kits
to VIP makeup artists to be used at both the Latin Recording Academy
Person of the Year gala and Latin GRAMMY Awards. In addition, they will
also activate a special makeup station at the Official Backstage Talent
Gift Lounge where presenters and performers will receive the latest in
L’Oréal Paris’ luxurious products.
For the ninth year, Las
Vegas Convention and Visitors Authority returns as the official
host city sponsor, sponsoring star-studded events, including the Latin
Recording Academy Person of the Year gala, the 17th Annual Latin GRAMMY
Awards and the Official Latin GRAMMY After-Party.
For the fourth year in a row, McDonald’s is committed to
celebrating Hispanic culture and heritage through its support of the
Latin music industry and up-and-coming talent. As part of its All Day
Breakfast campaign, McDonald’s
continues the Road To The Latin GRAMMYs™ momentum as
sponsor of this year’s three-city Latin GRAMMY Acoustic Sessions tour,
Latin Recording Academy Person of the Year gala, Latin GRAMMY Awards,
and the Official Latin GRAMMY After-Party. The brand’s footprint at the
event includes an exciting photo activation that will offer Latin GRAMMY
guests the opportunity to take home photo keepsakes from the Biggest
Night in Latin Music®.
As the official automotive sponsor for the second year, Nissan
will give guests arriving to the Latin Recording Academy Person of the
Year gala a first-hand glimpse of one of their vehicles. They will also
engage consumers across their social platforms with several sweepstakes
opportunities that encourage consumers to use the hashtag
#TuMusicaDomina for a chance to win a VIP experience at the 17th Annual
Latin GRAMMY Awards.
Verizon
returns once again as a sponsor of the Latin Recording
Academy Person of the Year gala, Latin GRAMMY Awards and the Official
Latin GRAMMY After-Party. During Latin GRAMMY Week, Verizon will host a
special VIP Lounge in Las Vegas, where the stars will be able to enjoy
themselves through different bespoke activities. In addition, Verizon
will host a Stop Motion station on the official Latin GRAMMY red carpet
to help capture the best celebrity arrivals to the Biggest Night in
Latin Music.
This year, Walmart brings MAS NAVIDAD to Las Vegas during Latin
GRAMMY week with the activation of the ultimate Toyland to celebrate
Christmas. Walmart will bring the gift of delight to a school in Las
Vegas, where students will be surprised with a live music session by a
Latin GRAMMY nominee. The artist and Walmart will later invite them to
be a part of a once-in-a-lifetime experience by joining the artist on
Despierta America and the Latin GRAMMY Red Carpet. Fifty students will
be invited to be a part of the branded Walmart Fan Bleacher on the Latin
GRAMMY Red Carpet the night of the Awards.
As a sponsor in Latin America, Mastercard will continue its
alliance with The Latin Recording Academy after partnering earlier this
year in Mexico for a Latin GRAMMY Acoustic Sessions installment. As
Mastercard has evolved into a global Financial Services leader in music,
The Latin GRAMMY Awards gives the brand the opportunity to strengthen
the relationship with its cardholders by connecting them to their
passion for music across the region.
For the first year, Santander will
be part of the Latin GRAMMY Awards as an official sponsor in Mexico.
Santander also kicked off the partnership by teaming up with The Latin
Recording Academy for the Latin GRAMMY Acoustic Sessions installment in
Mexico and will continue its sponsorship by offering customers a VIP
experience in Las Vegas for the Latin GRAMMY Awards.
The Latin Recording Academy is an international, membership-based
organization comprised of Spanish- and Portuguese-speaking recording
artists, musicians, songwriters, producers, and other creative and
technical recording professionals. The organization is dedicated to
improving the quality of life and cultural condition for Latin music and
its makers. In addition to producing the Latin GRAMMY Awards to honor
excellence in the recorded arts and sciences, The Latin Recording
Academy provides educational and outreach programs for the Latin music
community. For more information about The Latin Recording Academy,
please visit LatinGRAMMY.com. For breaking news and exclusive content,
follow @LatinGRAMMYs on Twitter,
“like” Latin GRAMMYs™ on Facebook
and join the Latin GRAMMYs’ social communities on Foursquare,
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and YouTube.
Contacts
The Recording Academy®
Lourdes L. Patton, 310-392-3777
LourdesL@grammy.com
