The Top 10 Global Consumer Trends for 2016

LONDON–(BUSINESS WIRE)–The top 10 consumer trends for 2016 were revealed today by market
research experts
Euromonitor International.

According to the report, ‘Top 10 Global Consumer Trends for 2016’,
agnostic shoppers are the epitome of today’s contradictory shopper.
Emboldened by a post recessionary, hyper-informed, savvy shopping zeal
and with multiple opportunities to compare prices at their disposal,
they are less bothered about labels and recognised products.

“Agnostic consumers flit between shops and products in search for value
and novelty, presenting a challenge for brands who want to connect with
them or inspire their loyalty,” states author, Euromonitor
International’s Consumer Trends Editor, Daphne Kasriel-Alexander. “These
consumers are torn between wanting to be thrifty while enjoying spending
on products that inspire them.”

According to the report, there is growing acceptance of gender fluidity.
High profile transgender individuals are leading a more general social
rejection of prescribed gender roles, challenging typical gender tags,
clothing, toys and labels.

“For many consumers, the quietly confident smile of Caitlyn Jenner,
formerly Bruce, on the June cover of Vanity Fair signalled the ‘coming
out’ of an acceptance of gender fluidity,” continues Kasriel-Alexander.
“In some respects, gender fluidity in terms of consumption is already
here, alongside the more obvious tech devices and androgynous fashion,
there is a shift in the classification of some toys to blur gender lines
and the way they are displayed by more retailers, although campaigners,
including many parents, are pressing for more.”

Highlighted trends include:

  • Buying Time
  • Challenging ageing
  • Changemakers
  • Greener food
  • Mental wellbeing
  • Over-connected consumers
  • Shopping for control
  • Spending singles

To download the full white paper, visit:

About Euromonitor International

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intelligence and strategic market analysis. We have more than 40 years
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reference books and online databases on consumer markets.


Euromonitor International
Asti Michou
Communications Executive
+44 (0) 20 7251 8024 ext. 1402