ThirdLove Launches The New Nakeds, a Skin-Tone Inspired Bra and Underwear Line Available in Five Shades

New Product Line Created from Customer Feedback on ‘Most Requested
Shades’

SAN FRANCISCO–(BUSINESS WIRE)–New from ThirdLove,
the innovative bra and underwear company that believes fit should come
first, are The
New Nakeds
, a skin-tone inspired range of bras and underwear
exclusively available in ThirdLove’s best-selling, award winning 24/7™
styles
, including the Classic T-Shirt, Full Coverage and Push-up Bra
styles. In five flattering skin shades from Naked 1 to Naked 5, this new
line will compliment most skin tones and allow women to discover today’s
modern nude bras in their perfect fit.


“Over the past few years, we’ve had many women reach out to us
expressing frustration from walking through a department store and only
seeing one shade of nude,” said Ra’el Cohen, Head of Design and
Creative. “We already offer highly personalized recommendations for fit
and style, so offering more nude shades felt like a natural extension
for the brand. In development for over 2 years, The New Nakeds line used
data and focus groups to determine the shades we ultimately designed and
fill a void that previously existed in bra shopping.”

Through their exclusive Try
Before You Buy offer
, ThirdLove is the first eCommerce brand that
allows a woman to try and wear product, before committing to purchase.
Through this program, 80% of women find their perfect fit and keep their
trial bra. The average time to second purchase is only 46 days and the
AOV on the 2nd order is 57% higher than the first purchase.

“We believe customers deserve to experience a product to know that it
will work for their bodies and lifestyle,” said Heidi Zak, co-Founder
and CEO of ThirdLove. “Our Try Before Buying program is at the forefront
of a growing ecommerce trend that puts customers first. Through this
unique program we offer a service that other retailers don’t provide so
that we can ensure women have the opportunity to find a style and size
that works best for their body type.”

For a limited time, from February 7-21, The New Nakeds will be included
in the company’s Try Before You Buy program. Now women can get their
perfect fit and their perfect shade of nude. Available in sizes from
AA-G cups, including their exclusive ½ cup™ sizes, The New Nakeds allow
women to personalize every aspect of their bra shopping experience.

About the Try Before You Buy Program

Customers only pay for shipping, and after receiving the bra are
encouraged to take the tags off and wear the bra making sure it works
for them. After 30 days, customers have the option of purchasing the
item at full price or returning for no charge. To learn more, go here.
All gently worn bras that are returned are donated to women’s charities.
Since our founding in 2013, ThirdLove has donated over $1 million
dollars worth of bras to charities around the United States.

About ThirdLove

ThirdLove is an innovative bra and underwear brand that believes fit
should come first. In addition to offering signature half-cup sizes to
provide a more precise fit, ThirdLove has developed a FitFinder™ that
empowers a woman to find her best size and style from home. By using
real women’s measurements in their design process, ThirdLove is able to
consider the unique needs of diverse body sizes and shapes and deliver
on its mission to create bras that fit real women. To learn more, visit www.thirdlove.com.

Contacts

for ThirdLove
Miranda Gooding, 973-980-2015
miranda@brewpr.com