Time Inc. to Launch New Over-the-Top Service, the People/Entertainment Weekly Network

Premiering This Fall, Advertiser-Supported Service to Offer Original,
Long-Form Programming Produced by the Industry’s Most Trusted and
Influential Media Brands

NEW YORK–(BUSINESS WIRE)–During its annual NewFront presentation today, Time Inc. (NYSE:TIME)
introduced the People/Entertainment Weekly Network, a free,
advertiser-supported streaming video service from the world’s most
respected entertainment media brands. People and Entertainment Weekly
have a combined audience of more than 100 million. The network will
broadcast original, long-form celebrity, pop culture, lifestyle and
human interest series, specials and live event coverage. Scheduled to
launch this fall across the landscape of digital platforms and devices,
the network will offer more than 100 hours of original programming,
including new programming daily, and a robust library of more than 50
hours of content.

People’s and EW’s behind-the-velvet-rope access, combined with decades
of established relationships and editorial expertise, will be the core
of the network’s programming from day one. In addition to the slate of
new series, specials and live coverage, fans will be treated to original
programming from Time Inc.’s numerous content franchises, such as
People’s Sexiest Man Alive, Heroes Among Us, World’s Most Beautiful,
Half Their Size, EW’s Fall TV Preview, Must List, Reunions, Bullseye and
People en Español’s Mas Bellos. Moreover, there will be extensive
coverage of awards shows, festivals and premieres, and the network will
benefit from collaborations across Time Inc. to feature exclusive,
insider access to star-studded events, such as Sports Illustrated
Swimsuit, the Time 100, Essence Festival, Food & Wine Classic in Aspen
and more.

The People/Entertainment Weekly Network will also draw on the extensive
built-in resources and capabilities across Time Inc., such as its robust
in-house video production group, new state-of-the-art production
studios, global advertising sales force and significant marketing and
promotional support from its portfolio of brands. All of this will
position the service well to capitalize on the exploding over-the-top
(OTT) marketplace. By 2020, it is expected that nearly 200 million
connected TVs will be sold in the US1, with weekly
consumption of OTT programming doubling during that time2.
Advertiser spending on OTT is projected to reach $40 billion in 2020,
accounting for nearly half of all TV-related advertiser spending in that

“The People/Entertainment Weekly Network will distinguish itself by
being the first free-to-consumer, advertiser-supported OTT service in
the entertainment news category, creating original programming
specifically designed for the lean-back, long-form environment,” said
Rich Battista, President of the Time Inc. Entertainment and Sports Group
and Video. “We are confident that this network, anchored by the
unparalleled access and storytelling prowess of the iconic People and EW
brands, will prove to be a major new addition to the OTT space. We look
forward to partnering with our advertisers who are increasing their
investment in OTT to reach engaged, passionate audiences with dynamic
new advertising formats and solutions.”

Jess Cagle, Editorial Director of People and EW, added, “These unique
brands are not only cultural forces. They occupy a special place in the
hearts of consumers. EW taps into the pop-culture obsessions of its
audience and takes them deep into the creative process. People
entertains, empowers and inspires its devoted, massive audience with
amazing and trusted storytelling. This exciting OTT network, like all
our brand extensions, will be built from the same DNA that has made
these brands an indispensable part of the audience’s lives. We’re giving
the consumer more of something they already love.”

The People/Entertainment Weekly Network is the latest initiative in Time
Inc.’s strategy to innovate beyond the traditional distribution channels
and create compelling viewing experiences that drive engagement across
all platforms. Entering the rapidly expanding over-the-top space with
long-form programming is the latest progression for the People and EW
brands, which collectively reach an audience of 105 million (MPA 360,
March 2016).


Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.

1 eMarketer
2 The Diffusion Group
The Diffusion Group


Time Inc.
Scott Novak, 212-522-2687