TotallyHer Canada Welcomes Former Mode Media Executive to Oversee Sales Operations

Alyea Henderson Now Serves as Vice President for Evolve Media’s
TotallyHer Sales Division

TORONTO–(BUSINESS WIRE)–TotallyHer Canada, Evolve Media, LLC’s lifestyle publishing group for
women, announced today the appointment of Alyea Henderson as Vice
President of Sales. Based in the Toronto office, Henderson will oversee
the TotallyHer Canadian sales team, while also guiding the division’s
revenue and brand strategy.

With more than fifteen years of experience, Henderson has successfully
transitioned her skill set from strategic media planning to advertising
sales across multi-platform publishers. Henderson joins TotallyHer
directly from Mode Media Canada, where she served as Vice President of
Sales, and specialized in integrated content and influencer activations
with major brands such as J&J, Reckitt Benckiser and Estee Lauder. Prior
to Mode, she served as Vice President and General Manager at Titan
Outdoor, where she led the Canadian office in year-over-year growth and
outdoor innovation. Earlier in her career, Henderson held positions at
TBWA Chiat/Day, PHD Media and Starcom. Thanks to her collaborative work
with various clients, she is the recipient of numerous awards, including
the Media Innovation Awards for her work on FFB, Peroni and McDonald’s.

“Due to our strategic publishing acquisitions and major partnerships,
TotallyHer Media experienced a great amount of growth in 2015. As such,
it was vital for us to bring on a results-driven sales leader who could
further guide our team through this period of expansion,” said Walder
Amaya, Executive Vice President of International Sales and Operations
for Evolve Media. “We could not have asked for a better candidate than
Alyea, who is a highly accomplished veteran in the digital media

“I’ve witnessed TotallyHer steadily ascend in the ranks to become one of
the top female-focused digital publishers, so I naturally jumped at the
chance to work with such a talented and innovative team,” said
Henderson. “As I’ve become more familiar with Evolve Media’s propriety
technology suite and best-in-class video offerings, it’s clear to me why
TotallyHer is able to continually grow its roster of top-tier clients.
As we begin the New Year, I’m thrilled to offer marketers the wealth of
opportunity that TotallyHer brings to the industry.”

About TotallyHer Media

TotallyHer (
is a leading digital media, marketing and sales organization dedicated
to women and their families. TotallyHer Media publishes a portfolio of
award-winning properties that include,,
In 2015,
won the Webby Award for Best Parenting Site and
won the OMMA Award for Best Fashion/Beauty Site. With 54 million unique
visitors (July 2015), TotallyHer’s scale and proprietary technologies
enable brands to not only reach women, but also engage and interact with
them. TotallyHer is owned and operated by Evolve
Media LLC
, an integrated digital media company focused on vertical
publishing, advertising sales and marketing services for its clients.


Evolve Media, LLC
Annie Carone
Sr. Manager of Corporate
(310) 449-1890 Ext. 8263