TrueCar Finds October is Best Time to Buy a Big Pickup or Small Car

Savings of up to 17% off MSRP on large pickup trucks this month

SANTA MONICA, Calif.–(BUSINESS WIRE)–Consumers in the market for a full-size pickup truck or small car may
want to consider buying this month as October yields the largest
percentage discounts off MSRP in both segments, according to TrueCar,
the modern car-buying service.

A review of 2014 new vehicle transactional data by TrueCar indicates
October showed average savings of 11.7 percent off MSRP for large
pickups, or $5,562. Small cars averaged savings of 7.6 percent off MSRP
during the month, or $1,721.

“The compact segment may no longer be as popular with today’s consumers,
but small cars remain a very practical choice for economically savvy
consumers,” said Eric Lyman, TrueCar’s vice president of industry
insights. “With affordable starting price points, outstanding fuel
economy and more interior content than predecessors the segment should
not be overlooked.”

Chevrolet’s Cruze makes TrueCar’s list of best savings on new vehicles,
with discounts of as much as 12 percent for 2015 LS models. Hyundai’s
Elantra also makes the list with a notable 12 percent off MSRP for the
new 2016 model. Additionally, Volkswagen is offering a special Jetta
lease offer of $139 a month.

“Volkswagen is aggressive about stopping brand defectors following its
diesel emissions scandal by offering current customers special cash
offers,” said Lyman. “Strategically, this is a smart move as Volkswagen
owners historically are very enthusiastic about the brand. Loyalty
offers may minimize overall brand leakage. Search activity for the
Volkswagen brand on the TrueCar platform was down 9 percent last week
compared with the level prior to the diesel scandal.”

Ford’s F-Series remains the best-selling pickup in 2015, with about
124,000 more units sold compared to GM’s Chevy Silverado, the segment’s
second best seller. FCA’s Ram 1500 is selling for as much as 17 percent
off MSRP in October. F-Series also has savings up to 17 percent off MSRP
this month.

“Competition among full-size pickup trucks remains fierce,” said Stacey
Doyle, TrueCar’s senior industry analyst. “As automakers fight for
market share, savings abound across the segment. October is the best
month to buy in this high-demand segment, and consumers can get more
than $5,500 off a new truck.”

Published monthly, the “TrueSavings” report analyzes recent transaction
prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new
vehicles in October 2015 includes:







Market Average


$ Savings /
% Savings


Est. Monthly Payment*


City / Hwy /
Comb MPG

2015 Ram 1500, SLT Reg. Cab, 4×2, Std. Bed     Large Truck     $31,480     $26,002     $5,478/ 17.4%     $311     17/25/20.6
2015 Ford F-150, 2WD SuperCab 8 Ft Box XLT     Large Truck     $36,505     $30,178     $6,327/ 17.3%     $361     19/26/22.3
2015 BMW 3 Series, 328d Sedan     Luxury Car     $39,995     $35,170     $4,825/ 12.1%     $421     32/45/38.0
2015 Chevrolet Cruze, LS Automatic     Small Car     $19,695     $17,352     $2,343/ 11.9%     $208     22/35/27.6
2016 Hyundai Elantra GT, Automatic     Small Car     $20,625     $18,179     $2,446/ 11.9%     $218     24/33/28.2

*Estimated monthly payments are based on a 2.5% APR for 72 months with
20% down on the current market average price, and excludes sales tax and
other fees and charges that may vary by region or state. These examples
are for informational purposes only, and are not offers to lend. See
dealer/lender for details, including actual available offers.

“Market Average” is based on the national average of recent vehicle
transactions, including destination and delivery charges after
incentives that are subject to change. This does not include tax, title,
licensing, documentation or processing fees, other state and
governmental charges and/or fees or any other charges or fees allowed by

Average Customer Cash for TrueCar users*:

2015 Ford F-150, 4WD SuperCrew 6-1/2 Ft Box XLT: on average $3,995 in
customer cash
2015 GMC Sierra 1500, Crew Cab, Short Box 4WD Denali:
on average $3,456 in customer cash
2015 Jeep Patriot, Sport 4×2: on
average $2,373 in customer cash
2015 Nissan Altima, 3.5SL: on
average $2,317 in customer cash
2015 Toyota Prius, Four: on average
$2,525 in customer cash

*Based on average manufacturer-to-customer incentive offers reflected on
TrueCar Certificates between 10/6/2015-10/11/2015 for the specified trim.

Below is a snapshot of some of the best manufacturer lease and finance
deals currently available in certain regions:

Finance offers:

2015 Buick Encore: 0.0% financing for 60 months, Exp: 11/2/15
Chevrolet Silverado 1500: 0.0% financing for 60 months, Exp: 11/2/15
Kia Sorento: 0.0% financing for 60 months, Exp: 11/2/15
2015 Nissan
Rouge: 0.0% financing for 60 months, Exp: 11/2/15
2015 Toyota
Venza: 0.0% financing for 60 months, Exp: 11/2/15

Lease offers:

2016 Chrysler Town & Country: $319/month for 39 months, $2,999 down,
12,000 miles/year, no security deposit is required, Exp:11/30/15
Honda Civic sedan: $149/month for 36 months, $1,999 down, 12,000
miles/year, no security deposit required, Exp: 11/2/15
2015 Jeep
Renegade Sport FWD: $199/month for 42 months, $3,299 down, 12,000
miles/year, no security deposit is required, Exp: 11/2/15
Toyota Camry SE: $199/month for 36 months, $1,999 down, 12,000
miles/year, no security deposit is required, Exp: 11/2/15
Volkswagen Jetta S: $139/month for 36 months with $2,199 down, 36,000
miles, no security deposit is required, Exp: 11/2/15

The deal information summarized above is provided for illustrative
purposes only, and is not an offer to lend. Results may vary depending
on your individual circumstances, including credit approval by
dealer/manufacturer. Deals are subject to change and are limited to
inventory on hand. See your dealer/manufacturer for details, including
actual offers available in your region.

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) gives consumers transparent insight into
what others paid and access to guaranteed savings off MSRP from TrueCar
Certified Dealers. TrueCar’s network of more than 10,000 trusted
Certified Dealers is committed to providing upfront pricing information
and a hassle-free buying experience. TrueCar powers car-buying programs
for some of the largest U.S. membership and service organizations,
including AARP, American Express, AAA, Sam’s Club and USAA. Not all
program features are available in all states. TrueCar is headquartered
in Santa Monica, California, with offices in San Francisco and Austin,
Texas. For more information about TrueCar and industry analysis please
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TrueCar, Inc.
Carly Schaffner, 424-258-8897