USA TODAY NETWORK Launches Community Impact Award Presented by Nike for Annual Sports Awards Program

The New I AM SPORT Award Will Honor Student Athletes Who Are Getting
Kids Active in Their Communities

and comprising USA TODAY and 109 local media brand including The Arizona
Republic and Indianapolis Star launches its second annual Sports Awards
program in 23 markets across the U.S. The series was created to honor
the elite athletes in local high school sports and to celebrate the
player, team and coaching accomplishments made throughout the season.

In addition, the USA TODAY NETWORK announced today a new award as part
of Sports Awards program. The I AM SPORT Award, presented by Nike, will
recognize high school athletes who are committed to getting kids active
in their community. Community members across the nation are invited
to nominate a student athlete who volunteers in programs off-the-field
that encourage kids to be active.

An I AM SPORT Award will be presented by Nike at each Sports
Awards event and will honor one student from each of the local
communities. The nominees with the most votes in each market will be
invited to attend their local Sports Awards program, connect with other
local nominees, and celebrate the area’s first I AM SPORT Award.

“We are thrilled to bring this awards program to our some of our local
communities with the support of Nike,” said Andy Yost, Chief Marketing
Officer for USA TODAY NETWORK. “Nike makes a positive impact on
communities across the nation and together we can recognize outstanding
student athletes who are making a difference.”

“Nike believes that sport has the power to unleash human potential, and
that lasting change can start with one—one student, one kid, one
community at a time,” said Caitlin Morris, GM of Nike Global Community
Impact. “The I AM SPORT Award celebrates high school athletes across the
United States who are doing great work off the field to inspire the next
generation of athletes in their communities by providing them with
early, positive experiences in sport and physical activity. To us,
there’s no one better to inspire these kids the than high school
athletes who already experience and demonstrate the benefits of
participation, and we congratulate all of the students who are committed
to playing their love of sport forward.”

To nominate a student athlete, a nominator is required to provide a
short essay outlining how the nominated athlete has demonstrated a
sustained volunteer commitment with an organization or program that gets
kids active through sport or physical activity, how the nominee has
demonstrated initiative by going beyond expected school
responsibilities, how this has impacted the community, and why the
student deserves to win the award.

Nominations opened February 8th and close on March 7, 2017.
Following, voting will open on March 8th and run through
March 30th, 2017. For more information or to nominate for the
awards, please visit
with any questions.


USA TODAY NETWORK is the largest local to national media network in the
country. Powered by integrated and award-winning news organizations with
deep roots in 109 local communities, plus USA TODAY, the multiplatform
news network informs and engages more than 110 million people every
month through its diverse portfolio of digital, mobile, and publishing

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include
Converse, which designs, markets and distributes athletic lifestyle
footwear, apparel and accessories; and Hurley, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, NIKE, Inc.’s earnings releases and
other financial information are available on the Internet at and
individuals can follow @NIKE.

About Nike Community Impact

Nike believes in the power of sport to move the world and unleash human
potential. However, the world is moving less and less, and
today’s generation of children is the least physically active ever.
That’s why Nike works to get kids (ages 7-12) active early and for life,
because active kids are happier, healthier and more successful. Together
with its employees, partners, consumers and athletes, Nike also supports
important causes that strengthen communities across the globe. Learn more.


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