The Time Warner Sister Companies Take Cross-Platform Sponsorship
to Great Heights for the Upcoming Feature Release of “Pan,” with
Exclusive Content to Span Broadcast and Digital Outlets, Including
Cartoon Network, TNT, TBS, Turner Sports and truTV
BURBANK, Calif.–(BUSINESS WIRE)–Warner Bros. Pictures and Turner Broadcasting System, Inc., both under
the Time Warner Corporation, have come together in a huge way to
celebrate the coming release of the wholly original family action
adventure “Pan,” with exclusive content and messaging appearing across
Turner’s youth, young adult and sports properties. The partnership leads
into the film’s North American theatrical release on October 9.
Discover Your Neverland! Like the movie itself, the inspiration
behind the partnership’s theme is to remind audiences everywhere of the
importance of childhood wonderment, of creating a fantasy world to
escape to and, most importantly, of the value of a child’s imagination.
Sue Kroll, President, Worldwide Marketing and Distribution, Warner Bros.
Pictures, stated, “Joe Wright has created a larger-than-life version of
Peter Pan that is exciting and compelling, and visually astounding. With
the goal of bringing moviegoers everywhere together to ‘Discover Your
Neverland,’ our marketing team and our partners at Turner have developed
a focused and inspired strategy incorporating exclusive content from the
film and its talented cast, including global star Hugh Jackman.
Utilizing the broad reach of their various platforms, such as Cartoon
Network, TNT and TBS, Turner has built the ideal creative environments
for fans of all ages to engage in the wonder of Neverland, up to and
through the release of the film.”
“This strategic partnership with Warner Bros. is a great showcase of
Turner’s ability to combine targeting with unmatched creativity across
our premium portfolio of networks,” said Dan Riess, Executive Vice
President of Integrated Marketing and Branded Content, Turner
Broadcasting Ad Sales. “By leveraging Warner Bros.’ powerful ‘Discover
Your Neverland’ content, as well as having the right Turner properties
put their own creative spin on that message through their unique voice,
we are able to deliver a massive audience in a targeted and authentic
With a late summer launch the week of September 14, Cartoon Network’s
television broadcast medium led the charge with on-air executions
featuring two all-new characters, “C” and “N,” interacting with “Pan”
stars Hugh Jackman and Levi Miller as they each describe their own idea
of Neverland, and showcase scenes from the movie. Beginning on October
2, TBS will air Jackman’s faux advertisement inviting viewers to escape
the drudgery of their everyday lives by escaping to Neverland, where
perks include mining, zip-lining and battling pirates! On TNT, where
action and adventure are mainstays, the on-air execution will air
beginning on October 3 and will feature Jackman offering up a means to
find magic via a map to Neverland. On October 4, Turner Sports takes it
out to the ball game with a three-tiered ad opportunity appearing
throughout a Major League Baseball game. And from October 5 through 9,
Jackman reveals to truTV fans just “How to find Neverland.”
The digital “Pan” experience Turner is bringing to users encompasses
their vast landscape, leaving no stone in Neverland unturned. In concert
with the broadcast debut on September 14, and running through October
11, Cartoon Network, the number one site for boys looking to enjoy
animated video content, began tapping into both mobile and desktop
environments with short, engaging custom videos featuring the stars of
the film. Content was introduced throughout CartoonNetwork.com,
including CN Games Hosting, and their top mobile applications: Cartoon
Network APP and Cartoon Network Anything, and all high-impact
The Cartoon Network App puts kids in control and allows them to discover
content wherever, whenever. For the month leading up to and through the
film’s opening weekend, it will feature, among other things, an
all-encompassing “Pan”-dedicated section within its On Demand Viewing
area, where kids can explore and revisit all “Pan”-related content at
their fingertips. And the App’s all-new feature, The Mix, which allows
users to custom curate their video experience, will feature interviews
with Jackman, Miller and Garrett Hedlund, as well as Miller’s “Top 5
Heroic Moments” from the film.
CN Anything taps directly into a child’s curiosity by encouraging
exploration while incorporating specific learning and development themes
designed for kids age 6 to 11. For the first time ever in CN Anything,
“Pan” will receive exclusive ownership of the environment, and welcome
kids into the application via custom introductory videos with stars
Miller and Hedlund, encouraging fans to engage with movie-themed
activities and more peppered throughout: quizzes, trivia and polls, and
Neverland-themed draw-and-paint, word puzzles, and interactive video
CN Games Hosting will introduce three all-new “Pan” games: Mermaid
Rescue, Become the Pan, and Escape to Neverland, created by Warner Bros.
Within each environment, gamers will have the opportunity to view the
latest “Pan” trailer.
Throughout the partnership’s flight, “Pan”-branded media will maintain
an exclusive run within the Adventure Time franchise, in both games and
video, across all platforms, with the content between on-air, digital
and mobile connecting to kids everywhere, and social media opportunities
connecting “Pan” fans to one another around the globe.
Finally, in support of “Pan,” fans will be further engaged through a
custom-created multi-screen interactive pre-roll unit that runs across
CartoonNetwork.com, mobile web and CN app. Users can interact with the
unit by hovering over the lower third of the video, where interactive
icons will pop-up, and clicking on the pop-up graphic, which will unveil
further fun “Pan”-related activities and engaging video content.
From director Joe Wright comes “Pan,” a live-action feature presenting a
wholly original adventure about the beginnings of the beloved characters
created by J.M. Barrie. The film stars Oscar nominee Hugh Jackman (“Les
Misérables”) as Blackbeard; Garrett Hedlund as James Hook; Oscar nominee
Rooney Mara (“The Girl with the Dragon Tattoo”) as Tiger Lily; newcomer
Levi Miller as Peter; and Amanda Seyfried as Mary.
Peter is a mischievous 12-year-old boy with an irrepressible rebellious
streak, but in the bleak London orphanage where he has lived his whole
life those qualities do not exactly fly. Then one incredible night,
Peter is whisked away from the orphanage and spirited off to a
fantastical world of pirates, warriors and fairies called Neverland.
There, he finds amazing adventures and fights life-or-death battles
while trying to uncover the secret of his mother, who left him at the
orphanage so long ago, and his rightful place in this magical land.
Teamed with the warrior Tiger Lily and a new friend named James Hook,
Peter must defeat the ruthless pirate Blackbeard to save Neverland and
discover his true destiny—to become the hero who will forever be known
as Peter Pan.
Wright directed “Pan” from a screenplay written by Jason Fuchs. Greg
Berlanti, Sarah Schechter and Oscar nominee Paul Webster produced the
film, with Tim Lewis serving as executive producer.
Warner Bros. Pictures Presents, in association with RatPac-Dune
Entertainment, a Berlanti Production, a Joe Wright film, “Pan.”
Distributed by Warner Bros. Pictures, a Warner Bros. Entertainment
Company, it is set for a worldwide release in 2D and RealD 3D.
The film has been rated PG by the MPAA for fantasy action violence,
language and some thematic material. www.panmovie.com
About Turner Broadcasting Ad Sales
Turner Broadcasting Ad Sales monetizes the company’s portfolio of
leading news, sports, kids and entertainment properties through
advertising and brand activations. Attracting a wide-scale audience of
diverse consumers, the collection includes leading media brands CNN,
HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher
Report and Turner Sports’ high-profile coverage of the NBA, MLB, NCAA
and PGA. In addition, the company has digital sales partnerships with
Funny the NBA, NASCAR, NCAA and PGA.
Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the