Waxing the City Reveals Aggressive Development Plan for Nation’s Capital

Wax-Only Franchise to Introduce 25 Locations in Five Years

WASHINGTON–(BUSINESS WIRE)–Unwanted hairs are on their way out in Washington D.C. Waxing
the City, a unique waxing studio devoted to the art of waxing and
known for its expertise and specially formulated waxes, is pleased to
announce the goal of adding 20 to 25 new studios in the region, with
five expected to open over the next two years, through strategic
franchise partnerships.

The new Waxing the City locations will join existing franchisee La Shaun
Berrien who is set to open her first location in November 2015 in
Ashburn, Virginia. Berrien plans to open an additional two to three
locations in Loudoun County in up to four years stating that the Waxing
the City brand is already resonating with the local community. Joining
Berrien on the search for qualified franchise partners in Washington
D.C. will be Co-Founder and Vice President of Operations, Robin Schoh.

“D.C. is a vibrant and growing area full of health, fitness and beauty
conscious men and women, making it a strong growth market for Waxing the
City,” said Berrien, local franchisee. “There are territories available
from Maryland to Virginia and we are excited to work with local
community and business leaders to join forces and expand our footprint
in this tremendously appealing market.”

Targeted development markets in which the team is actively seeking
franchise partners include the D.C. neighborhoods of Georgetown,
Columbia Heights, Capitol Hill and Morgan Adams. Waxing the City is also
looking to expand into the surrounding cities, including but not limited
to Bethesda and Rockville, Maryland and Alexandria and Arlington,
Virginia. The Washington D.C. metropolitan area consistently ranks as
one of the fittest populous metropolitan areas by the American Fitness
Index, making it an attractive growth market for the wax-only studio.

Waxing the City will bring to its new locations extensively-trained
technicians who are experts concentrating exclusively on providing
waxing services in a clean, inviting, and urban-chic environment. Waxing
the City excels at providing luxurious and comfortable waxes by using
two custom-formulated waxes – a hard wax made with Azulene, an ancient
oil that soothes and exfoliates the skin for facial waxing, and a soft
wax formulated to comfort the skin as it lifts off the most stubborn
hair during body waxing.

Since being acquired by Anytime
Fitness, LLC, the world’s largest co-ed fitness franchise, in 2012,
Waxing the City has generated fast and solid growth across the country,
demonstrating the strong partnership between the fitness and beauty
brands. The franchise expects to open 350 total locations by 2018 and
boasts a lower total investment and cost structure with a smaller
footprint and less build out, making it more operationally efficient.

ABOUT WAXING THE CITY

Waxing the City is an exclusive waxing studio devoted solely to the art
of waxing, catering to both women and men. As a leader in the waxing
industry, Waxing the City is setting the bar and standard for excellence
and innovation. Founded in 2003, the first Waxing the City studios
opened in Denver and Texas, touting “superior waxes, highly-trained
staff and compassionate and caring customer service.” In late 2012, the
founders of Waxing the City partnered with MN-based Anytime Fitness,
LLC, the world’s largest co-ed fitness franchise, which has been ranked
Entrepreneur Magazine’s Top Global Franchise in 2015. Anytime Fitness is
leveraging its tried-and-true franchise support systems to Waxing the
City franchisees. Company executives expect to have 350 locations open
in the next five years. For more information, please visit www.waxingthecity.com/franchise
or call (866) 956-4612.

Contacts

Fishman PR
Mandi Gualtieri, 847-945-1300
agualtieri@fishmanpr.com