Welcome to Amazon: The Martha Stewart American Made store launches on Handmade at Amazon

Participating artisans personally selected by Martha Stewart

Handmade at Amazon has quickly grown to more than 200,000 items from
10,000 approved artisans

SEATTLE–(BUSINESS WIRE)–Amazon (NASDAQ: AMZN) announced today the opening of the Martha Stewart
American Made store (www.amazon.com/marthastewartamericanmade)
on Handmade at Amazon, which spotlights local artisans that are
personally selected by Martha Stewart and the editors of Martha
Stewart Living. On Handmade at Amazon, artisans selling in the
Martha Stewart American Made store will be identified in their artisan
profile page with the official Martha Stewart American Made badge. To
start, hundreds of unique handcrafted items are offered from artisans
that have earned the Martha Stewart American Made distinction.

“We are thrilled to announce our relationship with Handmade at Amazon,
where the Martha Stewart American Made store will highlight artisans and
unique one-of-a kind handcrafted products—all made in America,” said
Martha Stewart, Chief Creative Officer and Founder of Martha Stewart
Living Omnimedia.

“On Handmade at Amazon, customers can discover genuinely handmade items
crafted and sold directly from artisans with the familiar Amazon
experience they know and trust. The Martha Stewart American Made store
is made up of artisans that have turned their passion for quality
craftsmanship and well-designed goods into a way of life, and that’s a
perfect match for the Handmade at Amazon experience we continue to build
for customers,” said Steve Johnson, Director for Amazon Marketplace.
“The artisans featured in the Martha Stewart American Made store are
producing products of the highest quality, and have therefore earned
Martha’s personal seal of approval.”

Since launching the Handmade at Amazon store last month, selection has
grown to approximately 200,000 quality handcrafted items from around the
world, and artisans continue to add thousands of items a day. Handmade
at Amazon has expanded to more than 10,000 artisans, with hundreds of
new artisans being added each week.

Handmade at Amazon has added additional features to the store since
launch, including:

• Talk to the Artisan: Customers can interact directly with
  thousands of artisans to commission a handcrafted item that will be
  uniquely their own, through the new Custom Orders link on the
  artisan’s profile page.
• Handmade Holiday Gift Guide: Easily discoverable on Handmade at
  Amazon (www.amazon.com/handmade),
  the Handmade Holiday Gift Guide features eight curated gift lists
  including: Gifts for Her, Gifts for Him, Gifts for Kids, Luxury Gifts,
  Stocking Stuffers, Gifts for the Hostess, Gifts Under $100 and Gifts
  under $50.
• Made in Italy store: Featuring unique handcrafted items by
  Italian artisans, the Made in Italy storefront (www.amazon.com/MadeInItaly)
  highlights items from more than 50 artisans. The store features over
  1,700 genuinely handmade items including Jewelry, Home Decor and Art.

Here’s what customers are saying about Handmade at Amazon:

• “I’m so excited I can hardly contain myself. I just logged on
  Amazon and saw the ‘handmade’ and got so excited that I immediately
  forgot why I originally came onto the site for. Thank you! Brilliant!”
  —Karen M.
• “I like knowing that I can purchase handmade items from a trusted
  site.” – Carmen B.
• “I love this! I love that a huge business like Amazon could help
  the little guy in this way.” – Tom C.
• “I am buying from artists I would have never known about if they
  weren’t on Amazon!” – Ryan B.
• “I am very happy to see Amazon give artists and craftsman a chance
  and opportunity to sell their wares. In my opinion if you’re looking
  to buy a gift, there is none better than a handmade item.” —Donna
  G.
• “LOVE LOVE LOVE this!! What a fantastic way to shine light on the
  artists and the hand crafted movement. Yay Amazon!!” – Martha B.

To explore products and view highlighted artisan videos on Handmade at
Amazon, click
here.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr