Work, Sleep, Stream: Rovi Survey Uncovers Viewer Behaviors in Entertainment Consumption

Stronger Entertainment Search and Recommendations Enable Service
Providers to Better Bond with Customers

SANTA CLARA, Calif–(BUSINESS WIRE)–Rovi Corporation (NASDAQ: ROVI) today released phase-two findings from a
sponsored survey of pay-TV and over-the-top (OTT) content subscribers in
the U.S., Europe, and Asia. The study uncovered trends in viewer
behaviors related to discovery, search, and recommendations for
entertainment content and programming. While phase one of the survey
revealed just how unlikely consumers are to cut the cord to traditional
modes of programming, phase two explored some of the reasons why.

Most notably, the survey data implies that watching TV and streaming
entertainment accounts for – or overlaps with – respondents’ third
biggest time commitment after work and sleep. Globally, respondents
report watching four hours of entertainment per day. In the U.S., a
quarter of respondents report watching seven or more hours per day.
If jobs take eight hours and sleep takes eight more, the data implies
that entertainment consumption via TV or mobile devices fills a
substantial amount of people’s free time.

Centrality of the entertainment experience becomes even more apparent in
the following statistics:

• Half (52 percent) of respondents say they frequently plan their day
  around their favorite TV programs or other entertainment content,
  including 19 percent who say they do this “every day”
  • Respondents from India (82 percent) and China (75 percent) were
    most likely to say they frequently plan their day around their
    favorite TV programs and other entertainment content
  • On average, participants from the U.S. and U.K. say they spend
    about five hours every day watching TV or streaming entertainment
    content
  • Respondents from India (63 percent) and France (52 percent) were
    most likely to say watching something they have enjoyed on TV or
    another device has a “major impact” on their overall mood and
    demeanor

  “What we’re seeing is that consumers’ relationships with their
  entertainment have become just as important as the other top priorities
  in their everyday lives,” said Michael Hawkey, senior vice president and
  general manager of discovery at Rovi. “Viewers are heavily invested in
  consuming entertainment, whether they are watching TV or streaming
  content. Our findings underscore the importance consumers are placing on
  entertainment experiences. By integrating innovative discovery features,
  like advanced search and recommendations, service and content providers
  have an opportunity to connect and engage with their customers like
  never before.”

  The research findings were the result of an online survey of 4,000
  pay-TV and OTT subscribers across seven countries worldwide with 1,000
  interviews completed in the U.S., and 500 interviews completed each in
  the U.K., France, Germany, China, Japan, and India¹.

  About Rovi Corporation

  Rovi is leading the way to a more personalized entertainment experience.
  The company’s pioneering guides, metadata and recommendations continue
  to drive program search and navigation on millions of devices across the
  globe. With a new generation of cloud-based discovery capabilities and
  emerging solutions for interactive advertising and audience analytics,
  Rovi is enabling premier brands worldwide to increase their reach, drive
  consumer satisfaction and create a better entertainment experience
  across multiple screens. Rovi holds over 5,000 issued or pending patents
  worldwide and is headquartered in Santa Clara, California. Discover more
  about Rovi at Rovicorp.com.

  Forward-Looking Statements

  All statements contained herein that are not statements of historical
  fact, including statements that use the words “will” or “is expected
  to,” or similar words that describe Rovi Corporation’s or its
  management’s future plans, objectives or goals, are “forward-looking
  statements” and are made pursuant to the Safe-Harbor provisions of the
  Private Securities Litigation Reform Act of 1995. Such forward-looking
  statements involve known and unknown risks, uncertainties and other
  factors that could cause the actual results of Rovi Corporation to be
  materially different from the historical results and/or from any future
  results or outcomes expressed or implied by such forward-looking
  statements. Such factors are further addressed in Rovi Corporation’s
  most recent report on Form 10-Q for the period ended September 30, 2015,
  and such other documents as are filed with the Securities and Exchange
  Commission from time to time (available at www.sec.gov).
  Rovi Corporation assumes no obligation to update any forward-looking
  statements in order to reflect events or circumstances that may arise
  after the date of this release, except as required by law.

  ¹ About the Survey Methodology

  • A total of 4,000 online surveys were completed spread across seven
    countries worldwide – 1,000 interviews were completed in the U.S.
    while 500 interviews were completed within each of the following
    countries – U.K., Germany, France, China, Japan and India.
  • Participants had to be a pay-TV subscriber, subscribe to other TV or
    video content providers, or use online streaming devices.
  • The total sample was weighted so each country represented the same
    number of interviews. Additionally, the country samples were
    stratified and the data was weighted slightly by regions, age, gender,
    education, and income in order to reflect a proportional,
    representative sample.
  • The U.S. survey has a margin of error of +/-3 percentage points for
    the full sample. The other countries have a margin of error of +/-4.4
    percentage points for their full samples. The margin of error is
    higher for subgroups within each sample.

  Contacts

  Rovi Corporation
  Stacey Hurwitz, 617-710-9171
  Stacey.Hurwitz@rovicorp.com