Work, Sleep, Stream: Rovi Survey Uncovers Viewer Behaviors in Entertainment Consumption

Stronger Entertainment Search and Recommendations Enable Service
Providers to Better Bond with Customers

SANTA CLARA, Calif–(BUSINESS WIRE)–Rovi Corporation (NASDAQ: ROVI) today released phase-two findings from a
sponsored survey of pay-TV and over-the-top (OTT) content subscribers in
the U.S., Europe, and Asia. The study uncovered trends in viewer
behaviors related to discovery, search, and recommendations for
entertainment content and programming. While phase one of the survey
revealed just how unlikely consumers are to cut the cord to traditional
modes of programming, phase two explored some of the reasons why.

Most notably, the survey data implies that watching TV and streaming
entertainment accounts for – or overlaps with – respondents’ third
biggest time commitment after work and sleep
. Globally, respondents
report watching four hours of entertainment per day. In the U.S., a
of respondents report watching seven or more hours per day.
If jobs take eight hours and sleep takes eight more, the data implies
that entertainment consumption via TV or mobile devices fills a
substantial amount of people’s free time.

Centrality of the entertainment experience becomes even more apparent in
the following statistics:

  • Half (52 percent) of respondents say they frequently plan their day
    around their favorite TV programs or other entertainment content,
    including 19 percent who say they do this “every day”

    • Respondents from India (82 percent) and China (75 percent) were
      most likely to say they frequently plan their day around their
      favorite TV programs and other entertainment content
    • On average, participants from the U.S. and U.K. say they spend
      about five hours every day watching TV or streaming entertainment
  • Close to half (45 percent) of respondents say watching something they
    have enjoyed on TV or another device has a “major impact” on their
    overall mood and demeanor

    • Respondents from India (63 percent) and France (52 percent) were
      most likely to say watching something they have enjoyed on TV or
      another device has a “major impact” on their overall mood and
  • More than two out of five (44 percent) respondents say they frequently
    stay up “too late” to continue watching a TV program or movie

“What we’re seeing is that consumers’ relationships with their
entertainment have become just as important as the other top priorities
in their everyday lives,” said Michael Hawkey, senior vice president and
general manager of discovery at Rovi. “Viewers are heavily invested in
consuming entertainment, whether they are watching TV or streaming
content. Our findings underscore the importance consumers are placing on
entertainment experiences. By integrating innovative discovery features,
like advanced search and recommendations, service and content providers
have an opportunity to connect and engage with their customers like
never before.”

The research findings were the result of an online survey of 4,000
pay-TV and OTT subscribers across seven countries worldwide with 1,000
interviews completed in the U.S., and 500 interviews completed each in
the U.K., France, Germany, China, Japan, and India1.

About Rovi Corporation

Rovi is leading the way to a more personalized entertainment experience.
The company’s pioneering guides, metadata and recommendations continue
to drive program search and navigation on millions of devices across the
globe. With a new generation of cloud-based discovery capabilities and
emerging solutions for interactive advertising and audience analytics,
Rovi is enabling premier brands worldwide to increase their reach, drive
consumer satisfaction and create a better entertainment experience
across multiple screens. Rovi holds over 5,000 issued or pending patents
worldwide and is headquartered in Santa Clara, California. Discover more
about Rovi at

Forward-Looking Statements

All statements contained herein that are not statements of historical
fact, including statements that use the words “will” or “is expected
to,” or similar words that describe Rovi Corporation’s or its
management’s future plans, objectives or goals, are “forward-looking
statements” and are made pursuant to the Safe-Harbor provisions of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of Rovi Corporation to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in Rovi Corporation’s
most recent report on Form 10-Q for the period ended September 30, 2015,
and such other documents as are filed with the Securities and Exchange
Commission from time to time (available at
Rovi Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.

1 About the Survey Methodology

  • A total of 4,000 online surveys were completed spread across seven
    countries worldwide – 1,000 interviews were completed in the U.S.
    while 500 interviews were completed within each of the following
    countries – U.K., Germany, France, China, Japan and India.
  • Participants had to be a pay-TV subscriber, subscribe to other TV or
    video content providers, or use online streaming devices.
  • The total sample was weighted so each country represented the same
    number of interviews. Additionally, the country samples were
    stratified and the data was weighted slightly by regions, age, gender,
    education, and income in order to reflect a proportional,
    representative sample.
  • The U.S. survey has a margin of error of +/-3 percentage points for
    the full sample. The other countries have a margin of error of +/-4.4
    percentage points for their full samples. The margin of error is
    higher for subgroups within each sample.


Rovi Corporation
Stacey Hurwitz, 617-710-9171