Yummy Spoonfuls® Gets Tastier with National Expansion, More Yummy Flavors

Introducing Fresh Frozen Organic Food for Babies and Toddlers

SAN FRANCISCO–(BUSINESS WIRE)–Yummy Spoonfuls®, the maker of frozen organic baby and toddler food made
from simple and fresh ingredients, today announced the national
expansion of its product line to deliver on its vision of redefining
healthy eating for a new generation, available in nearly all Target
stores nationwide as of Sunday, June 12.

Knowing that on a pound for pound basis, babies consume more food than
adults, Yummy Spoonfuls believes fresh and organic ingredients are best
for babies and tots. Yummy Spoonfuls’ nutritious USDA certified organic
food is created with minimal processing to lock in flavor, color and
nutrients. The company has developed a proprietary method that closely
mimics “home cooking” in a state-of-the-art production facility. This
custom process involves using only the freshest organic non-GMO
ingredients, gently cooking them in small batches to maintain vital
nutrients, vitamins, minerals and texture, then immediately flash
freezing them to lock in freshness and nutrients.

“We are thrilled to be announcing the national launch of Yummy
Spoonfuls, created for busy parents who want to feed their children
fresh, organic, non-GMO food that contains no preservatives, additives
or fillers but are not able to make it from scratch,” said Agatha
Achindu founder of Yummy Spoonfuls. “The food you feed your baby today
has a lot to do with their health now and in the future – we are making
high quality, homemade, fresh-frozen organic food accessible and easy
for families nationwide.”

Yummy Spoonfuls products offer 31 flavors across three product stages to
meet baby’s needs from weaning through toddler years. Each stage is
designed to address each specific developmental milestones and provide
the best nutrition and what children need for healthy growth. The
products are available in convenient and BPA-free packaging including:

• Stage 1 – 4-months. Six flavors perfect
  for babies from the start of weaning and up. These creamy purees are
  made from single ingredients that are gentle on baby’s tummy. Flavors:
  Apple, Mango, Sweet Potato, Peas, Carrot, Butternut Squash.
• Stage 2 – 9-months+ Food for the
  developing palates of babies aged nine months and up, in 12 varieties
  with textures that are slightly mushy to encourage chewing. Apple,
  Banana & Blueberry; Apple, Strawberry & Banana; Sweet Potato, Carrot &
  Broccoli; Butternut Squash & Apple; Banana, Blueberry & Brown Rice;
  Apple & Carrot; Carrot & Zucchini; Pear, Peach & Oatmeal; Carrot, Peas
  & Spinach; Butternut Squash & Peas; Peach & Brown Rice; Mango & Avocado
• Stage 3 – 12 months+: 6 varieties perfect
  for toddlers just starting to feed themselves. Potato, Carrot & Grass
  Fed Beef; Pinto Beans, Brown Rice & Turkey; Chicken Broccoli Bites;
  Sweet Potato & Adzuki Beans; Lentil & Carrot; Sweet Potato, Green
  Beans & Chicken.

“Our frozen organic baby food is inspired by the family recipes and
exotic flavors of our childhood family farms in Cameroon and Brazil,”
said Camila Alves, co-founder. “Parents no longer have to find
themselves surrounded by bowls of purees and messy kitchens – our hope
is that children will eat happily and learn good eating habits from
their very first yummy spoonful, setting up the foundation for life-long
healthy eating habits.”

Achindu and Alves first met in 2014, sharing a vision to make the
wonderful organic taste and healthy nutrition of their own childhoods
available to every family in the U.S. Achindu had been cooking up fresh,
organic baby food in the Southeast Region under the Yummy Spoonfuls
brand since 2006 and was on a search to grow her business. Together they
are now forming a new company as 50/50 partners to take Yummy Spoonfuls
to the national stage.

Also leading the company is CEO Alastair Dorward, an experienced
entrepreneur with a passion for mission-driven businesses. As founding
CEO of method products, Alastair led the business from an idea to over
$100 million in revenue over eight years, working in close partnership
with Target.

“I’m passionate about companies that start from a deep commitment to
people and planetary health,” commented Dorward. “Yummy Spoonfuls is
unlike any other baby food on the market. We gently cook fresh organic
ingredients in small batches without using any purees and freeze it
immediately after cooking to lock in nutrients, flavor, texture and
taste.”

The focus on freshness extends all the way to package design. Yummy
Spoonfuls pouches have a see-through window that showcases the true,
vibrant colors of the food.

You can find the entire Yummy Spoonfuls line in the grocery freezer
aisle at nearly all Target stores after June 12 starting at $2.29.

Contacts

Access Emanate Communications for Yummy Spoonfuls
Kristen Wasko,
212-805-8030
kwasko@access-emanate.com