ZICO Introduces Strawberry Banana as Newest Addition to Line of Chilled Coconut Water and Juice Blends

New ZICO Chilled Juice Blend Flavor Fuses Chilled Coconut Water with
Fruit Juice in New On-the-Go Package Size

EL SEGUNDO, Calif.–(BUSINESS WIRE)–ZICO Beverages LLC®, maker of ZICO Premium Coconut Water™, is kicking
off fall with a flavorful way to hydrate with the launch of ZICO Chilled
Strawberry Banana Juice Blend. The newest addition to ZICO Chilled Juice
Blends line combines chilled natural coconut water with a fruit juice
fusion of strawberry and banana puree and apple juice.

With five naturally-occurring electrolytes, including as much potassium
as a small banana, ZICO Chilled Strawberry Banana Juice Blend offers the
hydration benefits of coconut water and the delicious taste of fruit
juice—with 33 percent fewer calories than regular fruit drinks. ZICO
Chilled Strawberry Banana Juice Blend has 60 calories per 8 fl. oz.
serving; regular fruit drinks contain 90 calories. Like ZICO Natural
Coconut Water, ZICO Chilled Strawberry Banana Juice Blend is free of
artificial flavors, fat and cholesterol, and has no added preservatives
and is gluten and dairy free. ZICO Chilled Strawberry Banana Juice Blend
is the latest addition to the ZICO Chilled Juice portfolio, which
includes Orange and Pineapple Mango juice blends as well as our ZICO
Natural Chilled Coconut Water, which is just 100% chilled coconut water.

From the moment ZICO Chilled Juices are packaged in Thailand to when
they hit the refrigerator aisle at the grocery store, the product has
been kept cold, allowing for a refreshing, “straight-from-the-coconut”
drinking experience.

“A core belief of the ZICO brand is that hydration should be easy,
accessible and of course – enjoyable,” said Tom Larsen, ZICO President.
“We launched ZICO Chilled Juices last year to provide people with a
‘best of both worlds’ option, and given the success of the line, we’re
proud to offer another great-tasting option with our new strawberry
banana juice blend.”

“As a busy mom of two, I make it a priority to be conscious of the
lifestyle choices I make for myself and my family,” said Jessica Alba,
ZICO Brand Ambassador. “What I love about ZICO Chilled Strawberry Banana
is that it has the taste of juice my kids love with the hydrating
benefits of coconut water.”

Starting this month, ZICO Chilled Strawberry Banana Juice Blend will be
available in a new on-the-go 16.9 fl. oz. Tetra Pak® package size, for a
suggested MSRP of $3.49. ZICO Chilled Strawberry Banana will launch on
the West Coast, available in the refrigerated section of major
retailers. Plans are in the works to extend distribution nationally in
the near future.

For more information on ZICO Chilled Strawberry Banana and all ZICO
Chilled Juices, go to ZICO.com. To learn more about how to
#CrackLifeOpen and for healthy living inspiration, be our friend on
Facebook.com/ZICOcoconut, Twitter.com/ZICOcoconut,
Instagram.com/ZICOcoconut and Pinterest.com/ZICOcoconut.

About ZICO Beverages, LLC.

Founded in 2004, ZICO Beverages LLC (pronounced Zee-co) is the maker of
ZICO® Premium Coconut Water™. Beyond the original, bestselling ZICO
Natural Coconut Water which is naturally fat and cholesterol free, we’ve
expanded our product lineup to include new flavored coconut waters like
Chocolate, Pineapple and Watermelon Raspberry along with our new 100%
Organic Fair Trade coconut water and ZICO Chilled Juices, which combines
chilled premium coconut water with mouthwatering fruit juice including
Orange and Pineapple Mango, and Strawberry Banana. ZICO naturally
supports hydration with five electrolytes, including as much potassium
as a small banana. You used to have to shimmy up a tree and machete-open
a coconut to experience the refreshing taste of coconut water, but not
anymore. We climbed the tree for you®.


ZICO Premium Coconut Water
Kelly Farawell, 212-545-6067