Call It a Comeback! Saban Brands Reunites Its Paul Frank Industries™ Brand with Original Founder, Paul Frank

01 Feb 2016, 00:00 AM EST

The Iconic Artist and Creator of Julius the Monkey joins Saban Brands
as Director of Creative Development

LOS ANGELES–(BUSINESS WIRE)–Saban Brands announced today the appointment of artist and designer Paul
Frank as Director of Creative Development for the company. Frank is the
original founder of Paul Frank Industries™ (PFI) and the creator of the
world-famous Julius the Monkey, as well as the additional cast of Paul
Frank® characters. In his new position at Saban Brands, Frank will serve
as a key player for Paul Frank Industries and bring authenticity back to
the brand, while also working on new character development and other
content for additional properties in the Saban Brands portfolio.

Saban Brands acquired PFI in August 2010. Today, more than two decades
from when the company was founded in Huntington Beach, California in
1995, Paul Frank Industries has become a global phenomenon, with fans of
all ages all around the world.

“The global success of Paul Frank Industries is a true testament to the
creativity of Paul Frank and his colorful imagination and quirky
designs,” said Dan Castle, Managing Director of Saban Brands Lifestyle
Group. “As we continue to evolve the PFI brand, we couldn’t think of a
better talent to join our team. We are so excited to have Paul on board
and look forward to his contributions and what’s to come for PFI and
beyond.”

During his time at PFI, Frank was the visionary force behind the company
and provided creative content and direction over the brand’s logo,
product design, brand expansion, co-branding, animation and marketing.
Additionally, Frank designed all of the Paul Frank Industries retail
store locations. Also during his tenure, Frank partnered and
collaborated with many other artists, designers, actors, musicians and
brands on limited edition products.

“When I started sewing Julius wallets back in 1995, I had no idea how
popular the character and brand would become,” said Frank. “Julius and
all of the Paul Frank characters are a part of me, which is why it’s
such an amazing feeling to reunite with them. I’m excited to join the
Saban Brands family and see what the future holds.”

Paul Frank Industries recently unveiled a new look for the brand at New
York Fashion Week in September 2015, where the company showcased a line
of lively, colorful new looks, which highlight a more fashion-centric
approach for the brand’s children’s Spring|Summer 2016 collection. With
this new vision, PFI is looking to redefine kids and youth fashion by
bringing quality apparel, accessories and lifestyle products to market.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB)
acquires and develops a world-class portfolio of properties in the
entertainment and lifestyle sectors. SB applies a global 360-degree
management approach to growing and monetizing its brands through
content, media, marketing, distribution, licensing and retail to markets
worldwide and consumers of all ages. Saban Brands Entertainment Group
(SBEG) develops innovative branded content that resonates with consumers
across all media platforms. SBEG’s growing entertainment portfolio of
brands includes Power Rangers, Popples, Glitter Force, Cirque du
Soleil – Luna Petunia, La Banda, Emojiville (working title) and
others in development. Saban Brands Lifestyle Group (SBLG) drives major
expansion within the company’s diverse portfolio of fashion and
lifestyle properties. SBLG’s portfolio currently includes Paul Frank,
Macbeth, Mambo and Piping Hot. SB operates a
global network of offices in Los Angeles, New York, London and Sydney.
For more information, visit www.sabanbrands.com.

About Paul Frank

Paul Frank is a globally recognized, iconic fashion and lifestyle
brand, which features artistic and entertaining designs for the young
and young at heart. Acquired in 2010 by Saban Brands, the Paul Frank
brand was born in 1995 out of a garage in a Southern California beach
town. By creating relationships through exciting collaborations and
strategic licensing partnerships, Paul Frank merchandise includes
apparel and accessories for all ages, across categories such as books,
stationery, eyewear, home décor, bicycles and more. To see what’s new at Paul
Frank, visit www.paulfrank.com.