Fresco y Más Expands to Lauderhill, Florida
Southeastern Grocers to introduce popular Hispanic banner with new
Caribbean flair
JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers, Inc. (SEG), parent company of BI-LO, Fresco y Más,
Harveys Supermarket and Winn-Dixie stores, will unveil the newest Fresco
y Más store in Lauderhill, Florida, growing the popular Hispanic grocery
store to 26 locations.
On Wednesday, Dec. 5, the new Lauderhill store, located at 1531 NW 40th
Ave., will be the first Fresco y Más to place a strong emphasis on
products targeted to Caribbean customers, in addition to the traditional
Hispanic offerings for which Fresco y Más is known. Customers will
immediately notice the expanded variety of products, including fresh
seafood; specialty meat cuts, including goat and oxtail; islander
produce such as jackfruit and root veggies; a wide selection of
Caribbean seasonings, spices, snacks, beverages; and a hot-food section
offering popular Caribbean foods.
Anthony Hucker, President and CEO of Southeastern Grocers, said,
“Listening to our customers, communities and associates plays a critical
role in the evolution of our Fresco y Más banner. Our newest store in
Lauderhill is a direct reflection of our customers’ feedback and
incorporates the unique needs of this wonderful community.
“We recognized a great need in the Lauderhill community for a grocery
store that provides more than the traditional Hispanic offerings. Our
newest Fresco y Más store is handcrafted with a wide selection of
products tailored specifically to the Caribbean customer as a unique
offering for our Lauderhill community. We are excited to give our
customers a shopping experience they can count on by providing
exceptional service and authentic products with the highest quality and
lowest prices.”
Shoppers will immediately notice enhancements throughout the new Fresco
y Más store, including:
-
New custom façade signage, vibrant yellow color palate and bilingual
store signage. -
Refreshed produce department featuring a farmers market setting with
an expanded assortment of local fruits and vegetables tailored to
Caribbean and Hispanic customers. -
All-new café with expanded seating area serving authentic Caribbean
and Hispanic breakfast items, such as croquettes, Jamaican patties,
pastries, drinks, and hot and cold sandwiches. -
Newly updated “Cocina” (kitchen) offering daily specials of freshly
prepared family favorites, including jerk chicken, goat stew and
Caribbean rice, all made fresh from scratch. -
All-new, full-service Latin “Carniceria” (butcher shop) offering an
expanded selection of fresh, custom-cut meats to better serve our
customers, including popular Caribbean favorites such as goat and
oxtail. -
Expanded seafood offerings and an added assortment of crab and whole
fish. -
New bakery department offering an expanded selection of Hispanic,
Caribbean and locally made baked goods, including flan, custom tres
leches cakes and more, all made fresh daily. -
An “International” aisle featuring more than 1,200 international and
Caribbean products conveniently organized by country of origin. -
All-new Wall of Value section featuring weekly specials on
items customers purchase most. -
New Dollar Zone with over 1,000 everyday essentials for just
$1, from grocery and cleaning to health and beauty.
The Lauderhill community is invited to celebrate the new Fresco y Más
store opening on Wednesday, Dec. 5, at 8 a.m. with Southeastern Grocers
President & CEO, Anthony Hucker and Mayor of Lauderhill, Ken Thurston.
The first 500 customers to arrive at the grand opening event will
receive a free mystery gift card valued between $5-$500. In
celebration of the new SE Grocers rewards loyalty program, the first 500
customers will also receive a Fuel Rewards® code to redeem and save 25
cents on their next fill-up at participating Shell branded stations
(limit 20 gallons).
Customers can enjoy samples of delicious authentic Hispanic and
Caribbean culinary favorites and live entertainment as they explore the
new offerings available at the Lauderhill Fresco y Más. The grand
opening event is free and open to all.
As part of the grand opening celebration, the new Lauderhill Fresco y
Más store will present a $2,000 donation to Dare to Care Ministries to
aid the nonprofit’s work of providing nearly 12,000 families a year with
free food and basic necessities. The new store will also host a
community engagement program in partnership with Lauderhill schools Paul
Turner Elementary, Castle Hill Elementary and Royal Palm Elementary,
from Dec. 5 through Dec. 31. The winning school will be awarded with a
$2,000 donation; all customers are encouraged to participate at checkout.
The new Lauderhill Fresco y Más is open from 7 a.m. to 11 p.m., seven
days a week.
About Fresco y Más
Founded in 2016, Fresco y Más grocery stores serve Hispanic communities
throughout South and Central Florida. Fresco y Más is a subsidiary of
Southeastern Grocers, which is one of the largest supermarket chains
based in the Southeast. For more information, please visit www.frescoymas.com
and www.segrocers.com.
About Southeastern Grocers
Southeastern Grocers, Inc., (SEG), parent company and home of BI-LO,
Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one
of the largest conventional supermarket companies in the U.S. SEG
grocery stores, liquor stores and in-store pharmacies serve communities
throughout the seven southeastern states of Alabama, Florida, Georgia,
Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco
y Más, Harveys Supermarket and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and caring associates and
strong commitments to providing the best possible quality and value to
customers. For more information, visit www.bi-lo.com,
www.frescoymas.com,
www.harveyssupermarkets.com
and www.winndixie.com.
Contacts
For Fresco y Más interviews, additional b-roll or images contact:
Kaley
Shaffer, Senior Manager, Consumer Communications
Cell: 904-612-9441
Email:
media@segrocers.com
