Guardian Delivers Industry’s First End-to-End Electronic Management Service for Individual Disability Policies

Brokers, clients, and employees benefit from easy, fully electronic
experience from enrollment to policy delivery

Life Insurance Company of America® (Guardian), one of the nation’s
largest mutual life insurers and a leading provider of individual
disability income (DI) insurance, today announced the release of its new
end-to-end electronic policy service, the first DI program of its kind
in the industry.

Guardian’s end-to-end electronic service provides consumers with a
faster and more convenient way to enroll, sign, purchase, retrieve and
manage their Supplemental Income Protection Program (SIPP)
policies, purchased through their employer.

“Consumers told us they want to enroll and access their policies from
their tablet, cell phone and computer. We listened and delivered,” said
Lawrence Hazzard, Vice President of Product Strategy for Disability
Income. “Customers can now purchase and manage their disability income
insurance how, when and where it’s convenient for them, and producers
can focus on growing their client relationships instead of spending time
on administrative details.”

Guardian’s end-to-end electronic service adds value in multiple ways:

  • Education platform: Guardian’s personalized enrollment sites
    are built on an educational platform, creating an opportunity for
    consumers to better understand policy options and their personal
    coverage needs.
  • Electronic enrollment: Processing is more accurate and
    efficient with electronic enrollment, which uses the client’s
    information to pre-populate forms and eliminates the need to manually
    enter duplicate information on multiple forms.
  • E-signatures: Guardian’s electronic services provide
    e-signature capability that allows consumers to save time by signing
    policies electronically, while also allowing producers to quickly and
    easily deliver and change plans.
  • ePolicy delivery: Consumers can immediately download a copy of
    their policy, speeding the process and reducing producer costs by
    eliminating the need to print and mail policies. What used to take
    weeks can now be accomplished in a single day.
  • Online portal: Consumers can access, manage, make payments and
    update their policy through their personal portal, simplifying the
    process of changing policy information for both consumers and

“Our SIPP policy is both non-cancellable and guaranteed renewable, which
means the consumer’s premium rates and policy provisions will not be
changed as long as premiums are paid on a timely basis,” Hazzard said.
“There are no medical questions; only a few qualifying questions; and
it’s portable. Consumers can keep their SIPP coverage if they change
employers. End-to-end electronic management makes this process seamless
for everyone involved.”

Guardian’s individual disability income and life insurance policies also
offer the convenience of ePolicy delivery.

Disability insurance Policy Form 1200 underwritten and issued by
Berkshire Life Insurance Company of America, Pittsfield, MA, a wholly
owned stock subsidiary of The Guardian Life Insurance Company of
America, New York, NY. For Policy Form 1200, the expected benefit ratio
is 60% (NY). Product provisions and availability may vary by state.
Optional riders are available for an additional premium.

About Guardian

The Guardian Life Insurance Company of America® (Guardian) is
one of the largest mutual life insurers with $7.3 billion in capital and
$1.5 billion in operating income (before taxes and dividends to
policyholders) in 2015. Founded in 1860, the company has paid dividends
to policyholders every year since 1868. Its offerings range from life
insurance, disability income insurance, annuities, and investments to
dental, vision, and 401(k) plans. The company has approximately 8,000
employees and a network of over 3,000 financial representatives in more
than 70 agencies nationwide. For more information, visit Guardian’s
Facebook page:,
and Twitter: @GuardianLife.

Financial information concerning The Guardian Life Insurance Company of
America® as of 12/31/15 on a statutory basis: Admitted Assets
= $48.1 Billion; Liabilities = $42 Billion (including $37 Billion of
Reserves); and Surplus = $6.1 Billion.


For media inquiries, contact:
The Guardian Life Insurance
Company of America
Ana Sandoval, 212-919-8551
Communications Partners
Erin Burke, 631-239-6903