Hardee’s Introduces the Grilled Ham ‘N’ Cheese Thickburger: It’s Just as Good as It Sounds

New menu item combines the classic flavors of a gooey, melty grilled
ham and cheese sandwich with a charbroiled Thickburger

CARPINTERIA, Calif.–(BUSINESS WIRE)–Starting today, Hardee’s®
combines two quintessentially American comfort foods into one with the
introduction of the Grilled Ham ‘N’ Cheese Thickburger, available at
participating restaurants.

The Grilled Ham ‘N’ Cheese Thickburger features four slices of melting
American and Swiss cheeses, and thinly sliced ham piled atop a
charbroiled, 100 percent Black Angus beef patty, with just the right
amount of mayonnaise and mustard, all sandwiched between two slices of
grilled bread.

“Hardee’s has a long and successful history of combining the popular
tastes of great American sandwiches with the great American burger,”
said Brad Haley, chief marketing officer for Hardee’s and Carl’s Jr.®
restaurants. “From Philly Cheesesteaks to French Dips, the flavors have
always paired really well with a charbroiled, 100 percent Black Angus
beef patty, but putting a burger inside of a grilled ham and cheese
sandwich may be the best marriage yet. It’s like a cheeseburger with a
whole lot of melted cheese, and the ham provides the smokiness that
bacon usually provides on a really good burger. I guess you could even
say that we put the ham back in the hamburger.’”

The Grilled Ham ‘N’ Cheese Thickburger is available in 1/4-, 1/3- or
1/2-lb sizes, all made with charbroiled, 100 percent Black Angus beef,
starting at $3.79, or as a combo meal with fries and a drink starting at
$5.79. Prices may vary.

For a limited time, visit www.hardees.com/coupons
to download a coupon for $1 off any size Grilled Ham ‘N’ Cheese
Thickburger combo, valid at participating locations.

Follow Hardee’s on Facebook (www.facebook.com/hardees),
Twitter (@Hardees),
and Instagram (@Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
and Google
 and check in to redeem Hardee’s products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.
CKE Restaurants
Holdings, Inc. (“CKE”) is a privately held company headquartered in
Carpinteria, Calif. CKE is not a franchisor and conducts substantially
all of its restaurant activities and operations through its
subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC
own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and
Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand
under two names, acknowledging the rich regional heritage of both
banners. After opening their first restaurants in New York and New
Jersey last spring and recent international openings in Japan,
Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants LLC
and Hardee’s Restaurants LLC now have a total of 3,684 franchised or
company-operated restaurants in 44 states and 38 foreign countries and
U.S. territories. Known for its one-of-a-kind premium menu items such as
100 percent Black Angus Thickburgers®, Made from Scratch Biscuits,
Hand-Breaded Chicken Tenders and Fresh Baked Buns, as well
as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 93 percent franchised,
with international restaurants representing 19 percent of the system.
For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.


Coast Public Relations
Kate Franklin, 818-606-9784