H&M and Olivia Wilde Present The Conscious Exclusive 2016 Collection

New York Event Highlights H&M’s Commitment to Sustainability, Circular
Fashion, and launches the first World Recycle Week

NEW YORK–(BUSINESS WIRE)–On April 4th, H&M, along with Conscious Commerce co-founders
Olivia Wilde and Barbara Burchfield, hosted a preview to introduce the
new H&M Conscious Exclusive collection. The event also highlighted H&M’s
sustainability efforts, and ongoing global garment collecting initiative
with the upcoming launch of the retailer’s first World Recycle Week
campaign urging customers to join in the movement to close the loop in

“I’m excited to be partnering up with H&M once again. Being a part of
last year’s Conscious Exclusive campaign was such a great experience and
the collection was truly incredible.” said Olivia Wilde. “This year is
no different, and I’m just happy to be supporting fashion in a forward
thinking way.”

This is the second year that H&M has joined forces with Wilde and
Burchfield to promote sustainability within the fashion industry. Wilde
was the star of H&M’s 2015 Conscious Exclusive Campaign.

The H&M Conscious Exclusive collection features clothing and accessories
made from more sustainable materials. The collection takes inspiration
from the archives of the Musée des Arts Décoratifs, located in the
Palais du Louvre in Paris. New to this year’s collection are three
wedding dresses, one of which was lit with fibre optics to showcase the
craftsmanship and design specially created by Paris-based Korean artist
Tae Gong Kim.

The event also highlighted pieces made from innovative sustainable
materials, such as eucalyptus bark for a pair of high fashion flats and
cat-eye sunglasses made from plastic bags. Approximately 750 lbs. of
recycled clothing from H&M’s global Garment Collecting initiative were
repurposed and on display as art installations.

Event attendees were asked to pledge to Join the Movement of
H&M’s ambitious campaign to collect 1,000 tons of unwanted garments from
customers during World Recycle Week (April 18-24). Garment collection
bins are available in all H&M stores around the globe, year-round.

“We at H&M are committed to recycling and see the future as circular. We
invite our customers to join in the movement and bring their unwanted
clothes to any H&M store,” says Daniel Kulle, President of H&M US.

The complete H&M Conscious Exclusive collection will be available on
Thursday, April 7 in 165 stores worldwide and online at hm.com. This
will coincide with the opening of the H&M sponsored Musée des Arts
Décoratifs’ exhibition, “Fashion Forward-300 Years of Fashion.”
H&M will launch their World Recycle Week initiative in stores on April 18th
.Customers who recycle during World Recycle Week will receive a 30% off

Photos from the event are available for download HERE
from the event is available for download HERE

For images and more information surrounding the collection please visit:

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 3,900 stores in
61 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit hm.com.


Marybeth Schmitt, 212-564-9922
Wilmot Communications
Molly Brown, 212-206-7447