Now Everyone Can Get a Steakhouse to Go: Carl’s Jr. and Hardee’s Introduce the Steakhouse Thickburger
New menu item features classic steakhouse flavors on a 100 percent
Black Angus beef burger
CARPINTERIA, Calif.–(BUSINESS WIRE)–Starting today, Carl’s Jr.® and Hardee’s® bring the classic tastes of a
great, sit-down steakhouse meal to fast food consumers: introducing the
Steakhouse Thickburger available now at participating restaurants
nationwide.
Served on the chains’ signature Fresh Baked Buns, the Steakhouse
Thickburger features a charbroiled, 100 percent Black Angus beef patty
topped with crispy onion strings, crumbled blue cheese and A.1. Steak
Sauce®.
“Everyone loves going out for a high-end steakhouse dinner, but not
everyone wants to make reservations, get dressed up, and pay steakhouse
prices,” said Brad Haley, chief marketing officer for Carl’s Jr. and
Hardee’s restaurants. “With the new Steakhouse Thickburger, you can have
all of the great steakhouse tastes you crave…on a burger.”
The Steakhouse Thickburger is available as a 1/3 pound for $5.59 and a
1/2 pound for $6.79, either of which can be ordered as a combo meal with
fries and a drink starting at $8.09.
“At Carl’s Jr. and Hardee’s, our goal has always been to give our
customers the highest quality, best tasting burgers anywhere, period,”
continued Haley. “The Steakhouse Thickburger is another great example of
that. It’s a decadent, premium menu item that not only helps to
distinguish our chains among traditional fast food players, but even
exceeds the taste, flavor and quality of the supposedly ‘better burger’
brands.”
Carl’s Jr. and Hardee’s will promote the Steakhouse Thickburger with a
highly stylistic new ad titled “Table Setting.” Developed by Los
Angeles- and Amsterdam-based creative agency 72andSunny,
the commercial will begin airing on TV nationally on December 14 as well
as on the chains’ YouTube channels.
Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr
and www.facebook.com/hardees),
Twitter (@CarlsJr
and @Hardees)
and Instagram (@CarlsJr
and @Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store and Google
Play and check in to redeem Carl’s Jr. and Hardee’s products on the
spot, save points for a high-value reward, check out the full menu, and
use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE
operates Carl’s Jr. and Hardee’s as one brand under two names
acknowledging the regional heritage of both banners. After opening its
first restaurants in New York and New Jersey this spring and recent
international openings in Canada, Colombia and Guatemala, CKE now has a
total of 3,626 franchised or company-operated restaurants in 44 states
and 36 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded
Chicken Tenders™ and Fresh Baked Buns, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 91 percent franchised,
with international restaurants representing 18 percent of the system.
For more information about CKE, please visit www.ckr.com
or its brand sites at www.carlsjr.com
and www.hardees.com.
Contacts
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com
