One Potato, Two Potato, Three Potatoes and More: Dr. Praeger’s Upgrades the Classic Hash Brown

Yukon Golds, Sweets, Rutabagas, Carrots, Taro, Yuca Add Flavor

ELMWOOD PARK, N.J.–(BUSINESS WIRE)–Dr. Praeger’s is packing garden-fresh flavor and ingredients into a
breakfast classic: the hash brown. The family-owned company – best known
for its popular veggie burgers – is bringing its veggie love to a new
hash brown line that upgrades the traditional potato hash brown with a
variety of root vegetables and modern flavors.

Crispy, golden brown on the outside and tender on the inside, the new
products are made with simple, delicious ingredients in four varieties:

  • Four Potato Hash Browns, a rainbow of red, gold, purple and
    sweet potatoes shredded into hash brown perfection
  • Root Veggie Hash Browns, a hearty medley of carrots, Yukon Gold
    potatoes, rutabaga, taro and yuca
  • Southwest Hash Browns, Yukon Gold potatoes, spicy peppers &
    onions blended together into a crispy hash brown
  • Sweet Potato Hash Browns, a delicious mix of sweet potato
    shreds with a hint of brown sugar

The hash browns meet increased demand for convenient, flavorful
breakfast items, handy snacks and easy components for quick meals.
Delicious alone or paired with eggs, Dr. Praeger’s hash browns can also
easily be transformed into creative meals – topped with grilled
vegetables, or a base for casseroles – vegan or otherwise, any time of
day.

“Who doesn’t love breakfast? We had a lot of fun trying all sorts of
root vegetables, looking for just the right textures and flavor
combinations to modernize the breakfast staple,” said Dr. Praeger’s CEO
Larry Praeger, “We’re bringing restaurant quality hash browns to the
grocery store, so families can enjoy them all day. From sweet to savory,
we think there’s something for everyone.”

Like all Dr. Praeger’s products, the new 8-pack Hash Browns are made
with simple, whole food ingredients. All four flavors are Kosher,
certified gluten free and verified by the Non-GMO Project. The new
offerings are available nationally at natural food stores and
conventional grocers (SRP $4.99 for all Hash Browns).

About Dr. Praeger’s

Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing
cardiothoracic surgeons. The doctors set out on a simple mission to make
eating healthfully delicious. Today, the family owned and operated
company is a leader in the vegetarian, vegan, gluten free, and kosher
frozen food categories. The company’s wide ranging line of products
includes veggie burgers, cakes and puffs, hash browns, sustainable
seafood items, Kid’s Littles, and more. For more information visit www.drpraegers.com.

Contacts

Maxwell PR
Katie McMullin, 503-231-3086
KatieMcMullin@maxwellpr.com