The MOMS Join Second Chance Toys to Help Get 250,000 Toys to Underserved Children This Holiday

Their Own Kids Named Ambassadors to Lead the Effort

NEW YORK–(BUSINESS WIRE)–Denise Albert and Melissa Musen Gerstein, the women behind the
successful lifestyle brand, The MOMS, announced today that they will
join with charitable organization Second
Chance Toys
, to put toys in the hands of 250,000 underprivileged
children. To date, SCT, which rescues, cleans and redistributes gently
used plastic toys to children in need, has delivered nearly 220,000
plastic toys to underprivileged kids. And they have created hours and
hours of teachable moments with special
 designed to teach all children lessons about giving back
and saving the earth.

This year, SCT already has requests from partner organizations for more
than 250,000 toys. Albert, Gerstein, and their own children will partner
and support the effort by incorporating toy collection drives into some
of the brand’s Mamarazzi
events. Their own children, who have been named child ambassadors of the
charity, will be on hand to help with the collections.

“My daughter Sasha Lipton, who created Second Chance Toys close to 10
years ago at the age of 15, will pass the baton over to Denise and
Melissa’s children, marking a new generation of kids who will be
dedicated to helping other kids – and saving the environment,” said
Shelly Lipton, co-founder of SCT.

“Our families are thrilled to be a part of this very important
initiative,” said Denise Albert, “and we are confident our fans and
sponsors will embrace this movement, and help us give a second chance to
so many children.”

The MOMS will fuel the effort to collect toys by asking attendees to
their events to bring a gently used plastic toy with them or make a
donation to the cause.

Albert and Melissa Musen Gerstein, THE MOMS, are co-creators of a
multi-platform lifestyle brand featured on TV, online, in print, in
taxicabs and on radio nationwide. The MOMS are hosts of the Sirius XM
Stars program The MOMS with Denise & Melissa. The MOMS also contribute
to PIX11 Morning News every Monday. Albert and Gerstein have turned
motherhood into a platform that reaches millions of parents each year.
Their event series that they moderate called Mamarazzi® provides
influential moms and media with access to celebrities to discuss issues
surrounding parenting.

Second Chance Toys
Chance Toys (SCT) is a 501(c) 3 non-profit organization founded in 2006
to keep plastic toys out of the landfills by donating them to children
in need. Twice yearly, unwanted plastic toys are rescued and donated to
organizations that care for disadvantaged children. The toys can enhance
a child’s development by helping promote socialization, creativity,
emotional security, motor skills, and learning. To date, SCT has
redistributed nearly 220,000 toys to deserving children while keeping
thousands of pounds of non-biodegradable refuse out of our nation’s


For Second Chance Toys
Lynn Munroe, 845-548-1211