Ustyme and Reading Is Fundamental Partner on Digital Learning Initiatives

Partnership to Boost Children’s Literacy through e-books and Family

SAN FRANCISCO–(BUSINESS WIRE)–Ustyme and Reading Is Fundamental (RIF), the nation’s largest children’s
literacy nonprofit, announce a partnership to get free e-books into the
hands of children who need them most. RIF will leverage the Ustyme
digital platform as an exciting new literary resource that further
extends its reach to families and volunteers.

“We are delighted to partner with Ustyme to get free e-books and reading
activities to children,” noted Carol H. Rasco, president and CEO of RIF.
“Choice of a wide array of titles motivates children to read more,
leading to increased success in reading. We look forward to making these
e-books available to our RIF programs and others.”

“We passionately believe that every digital device touched by a child
should have books to read, and encourage experiences that transform
screen-time into “us time,” noted Joe Salesky, CEO of Ustyme. “It’s
exciting to partner with RIF to promote essential reading time with
children and families.”

Ustyme’s digital platform transforms smart phones, tablets and computers
that families already have at home, into a library of vibrant digital
storybooks that children can share with caring adults either
side-by-side or remotely. With hundreds of titles available, sharing
stories and promoting literacy is a click away.

About RIF

Reading Is Fundamental delivers free books and literacy resources to
children and families in economically disadvantaged communities in the
United States. By giving children the opportunity to own a book, RIF
inspires them to become lifelong readers and achieve their full
potential. RIF is leading the way to help minimize the summer learning
slide through Read
for Success
, a ground-breaking program intervention for early
elementary students to reduce summer learning loss and improve reading
proficiency all year long. As the nation’s largest children’s literacy
nonprofit, RIF has placed more than 412 million books in the hands of 40
million children since it was established in 1966. To learn more and
help provide free books to kids who need them most, visit

About Ustyme

is the first digital platform that enables people to share
activities—reading books, playing games and much more—while spending
time together side-by-side or in a real-time video experience. Available
for iPhone,
and web,
the Ustyme App makes it easy to socialize in a video call and create
meaningful, deeper relationships through shared experiences of any type
of content, in any language, on virtually any device. The company was
founded by a team of family-first entrepreneurs with vast experiences in
digital technology and entertainment. Ustyme is based in Sausalito,
California. For more information please visit


Essy Nickolova, 949-218-4848
Is Fundamental
Jon Purves, 202-536-3438