Romeo Santos takes his swag to the Thanksgiving Day Parade

NEW YORK, NY – NOVEMBER 27: Singer Romeo Santos attends the 88th Annual Macy’s Thanksgiving Day Parade on November 27, 2014 in New York City. (Photo by Michael Stewart/Getty Images)

At almost 11:30 a.m. Eastern Time, following the Pikachu balloon and the New York Police Department’s marching band, came Romeo Santos, looking handsome as always.

“Building a huge name for himself, he’s one of the Big Apple’s native stars and Latin’s top charting artist of the year singing ‘Eres Mia,’” announced NBC’s Al Roker. “Here is the ‘King of Bachata,’ Romeo Santos.”

And there he was, in a vibrant float that represented the Big Apple and its tall buildings, singing his latest single “Eres Mia.” Not even the impromptu snow stopped the GRAMMY-nominated singer from flaunting his swag in front of countless of people, all while rocking a golden mic.

Following his short-but-sweet presentation, Santos’ manager Johnny Marines reached to social media to express his gratitude.

“I want to thank everyone who has supported @romeosantos and as we continue to take Bachata to levels never ever foreseen. I remember the early days when people used to straight up play us but we never lost focus on what our mission was and here we are today! Happy Thanksgiving! #RomeoMacysparade #RomeoSantos”

SEE ALSO: O Romeo, Romeo! Wherefore art thou GRAMMY?

We agree, and in our eyes, there’s no better way to kick off the Thanksgiving festivities than with Romeo Santos crooning us all from the Macy’s Thanksgiving Day Parade.

His fans, sweetly referred to as “Romeistas” by the singer, also went ballistic on Twitter following his quick performance.

I’m only watching the Macy’s Thanksgiving Parade cause @RomeoSantosPage is performing like YAASS baby 😩😭😍 — chels. (@ChelseaReyess_) November 27, 2014

Love Romeo’s coat #RomeoMacysparade @RomeoSantosPage @JohnnyMarines pic.twitter.com/W8cYIA2k2q — Erin Nelson (@ErinNelson05) November 27, 2014

Go @RomeoSantosPage singing and representing beautifully at the #MacysParade #MacysParade!

— c_pichardo (@c_pichardo) November 27, 2014

Wait, is that @CesarVargas365 on parade? No it’s @RomeoSantosPage and he was announced as “The King of the Bachata” by the Today team.

— Julio Ricardo Varela (@julito77) November 27, 2014

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