Advance Auto Parts Hits the Road for Third Annual Mobile Tour

Leading retailer of automotive replacement parts joins Interactions
Marketing to promote Speed Perks rewards program

SAN DIEGO–(BUSINESS WIRE)–Advance Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket
parts provider in North America, announces details for its 2016 Advance
Auto Parts Mobile Tour
with Interactions,
the global leader in innovative retail solutions and experiential
marketing. The tour kicks off this week and will feature a fully-branded
44-foot RV driven by two dedicated tour managers. The mobile tour will
visit dozens of automotive and store events this year across the U.S.,
driving awareness to Advance Auto Parts’ Speed Perks rewards program to
automotive do-it-yourself (DIY) customers.

The tour’s first stop will be Daytona Bike Week from March 3 -11. Event
attendees will have chances to win prizes, receive free giveaways and
earn a $5 coupon for signing up for Speed Perks at the events. A video
crew will be on hand to capture interviews with attendees discussing
their car projects. Participants can also try out the new Speed Perks
game app and meet Tuxlee, the Speed Perks tour mascot. On March 11,
Advance customers can join actors Kim Coates and Mark Boone Jr. of
the hit television show Sons of Anarchy for a motorcycle ride
from the Daytona Bike Week grounds to a nearby Advance Auto Parts store
in Ormond Beach. Advance customers will have the opportunity to meet the
stars of the hit show at the Advance store.

“We are excited to showcase the benefits and savings Speed Perks offers,
and to do it in such a fun way. In partnering with Interactions, we’ve
created a tour that everyone from heavy do-it yourself car folks, to
families to shade tree mechanics will enjoy. And, who doesn’t like to
save money? That’s what Speed Perks is about. We hope the communities we
visit will come out and participate when we roll into town. It’ll be a
good time,” said Chief Marketing Officer Walter Scott.

“Interactions is once again teaming up with Advance Auto Parts on the
heels of a very successful tour last year,” said Nicole LeMaire, Vice
President of Sales and Operations at Interactions. “In 2015, our tour
managers engaged with nearly 48,000 event attendees and local shoppers
on behalf of Advance Auto Parts, while registering more than 15,000 of
them on Speed Perks. We look forward to managing the mobile tour again
and supporting Advance Auto Parts as they reach more DIYers around the

Attendees can spread the word about the event on social media by using
the hashtag #AAPRevItUp and by following Interactions Marketing and
Advance Auto Parts on Facebook, Twitter and Instagram for the latest

About Advance Auto Parts

Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading
automotive aftermarket parts provider in North America, serves both
professional installer and do-it-yourself customers. As of January 2,
2016, Advance operated 5,171 stores and 122 Worldpac branches and served
approximately 1,300 independently owned Carquest branded stores in the
United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance
employs approximately 73,000 Team Members. Additional information about
the Company, employment opportunities, customer services, and on-line
shopping for parts, accessories and other offerings can be found on the
Company’s website at

About Interactions

Founded in 1988, Interactions is the global leader in innovative retail
solutions and experiential marketing for retailers and brands. With a
workforce of more than 45,000 associates around the world, Interactions
creates and executes nearly 3 million events every year, managing 5,500
events each day. Interactions offers integrated sales and marketing
programs that engage shoppers in-store and outdoor, and provides
insights into shopper behavior and customer service that enable
retailers and brands to make smarter business decisions and drive
significant sales increases. The company has offices around the globe
and operates in North America, Europe, South Africa, Australia and Asia.
Interactions is a subsidiary of Daymon Worldwide, the world’s leading
full-service, global retail branding and sourcing partner for retailers
and manufacturers. For more information on Interactions, visit


Kelly Short, 858-581-8886
Auto Parts
Anna Gurney, 919-573-2608