Baby Diaper Market in Middle East and Africa to Grow at an Impressive CAGR of Almost 12% until 2020, Says Technavio
LONDON–(BUSINESS WIRE)–#Africa–According to the latest market study released by Technavio,
the baby
diaper market in Middle East and Africa (MEA) is expected to
reach USD 7.07 billion by 2020, growing at a CAGR of nearly 12%.
This research report titled ‘Baby
Diaper Market in MEA 2016-2020’ provides an in-depth analysis of
the market in terms of revenue and emerging market trends. The report
discusses the major drivers that are influencing market growth and the
challenges faced by vendors and the market as a whole.
Increasing urbanization and rise in disposable income in MEA are the
major reasons for the growth of the market. Every year, the urban
population is increasing by 3.5% in Africa, and by 4% in the Middle
East. There has been an increase in the number of expats in the Middle
East due to the opportunities for high income. In addition, people
living in urban areas are more aware of hygiene issues and are thus
opting for baby diapers. Also, the birth rate in MEA is on the rise,
leading to a high demand for baby diapers in the region.
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Technavio’s analysts categorize the baby diaper market in MEA into five
major segments by product. They are:
- Disposable diapers
- Training diapers
- Cloth diapers
- Swim pant diapers
- Biodegradable diapers
The top three product segments for the baby diaper market in MEA are:
Disposable baby diaper market in MEA
An increase in number of dual-income households that are opting for disposable
baby diapers because of the convenience they offer, and growing
awareness of the importance of maintaining hygiene for babies, are some
of the factors driving the demand for disposable baby diapers across the
globe. However, in Africa, the demand for disposable baby diapers is
still limited. The rural population, which forms more than 59% of the
total population, cannot afford disposable baby diapers and hence the
demand is low.
According to Abhay Sinha, a lead analyst from Technavio, “Even in the
urban areas, the usage is still limited due to low awareness and low
disposable income. The introduction of innovative materials such as
superabsorbent fibers and engineered fabrics, coupled with advances in
product design and low cost, will boost the sales of disposable baby
diapers in the region during the forecast period.”
Training baby diaper market in MEA
Training baby diapers are gaining popularity in developing
countries. Most training baby diapers have flexible sides that can be
easily pulled down by a baby, and therefore aid in toilet training.
These diapers are designed like underwear and are increasingly being
used to help children switch from using diapers to using toilets.
Training baby diapers are usually used for toddlers of two years or more.
The demand for training baby diapers is expected to increase mainly from
the working-class women, who find it more convenient to use these
diapers, compared with cloth baby diapers, and from people who can
afford and continue to buy diapers even after the baby is more than two
years of age. The demand for such diapers is expected to be low from the
rural parts of Africa, since people in the region cannot afford to buy
diapers and usually stop buying them after the baby is more than two
years.
Cloth baby diaper market in MEA
Cloth baby diapers are low-priced, can be reused, and are
eco-friendly. They are also safe for a baby’s skin as they do not have
any harmful chemical ingredients. Most fitted diapers come with Velcro
straps. This eliminates the need to use pins, which are potentially
hurtful. Cloth baby diapers are popular in most developing countries due
to their low costs. Although in recent times, the market for fitted
cloth diapers has lost its share to other categories of diapers, some
consumers still prefer them as they are both economical and eco-friendly.
“The demand in the cloth baby diaper market is expected to come from
the rural population in Africa, which cannot afford disposable baby
diapers. Cloth baby diapers are also popular in the Middle East. There
is a new trend of cloth baby diaper libraries emerging in the region,”
asserts Abhay.
The top vendors highlighted by Technavio’s research analysts in this
report are:
- Kimberly-Clark
- P&G
- SCA
- Unicharm
Browse Related Reports:
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Global
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Adult
Diaper Market in the APAC 2015-2019
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is a leading global technology research and advisory company. The
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than 500 technologies across 80 countries. Technavio has about 300
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