Now in 10th Year, Coors Light Will Award
$25,000 to a Latino Leader
CHICAGO–(BUSINESS WIRE)–#Hispanic–Marking its 10th anniversary, the Coors Light Líderes program
begins the search to find the next up-and-coming Latino leader for 2016.
The program seeks an emerging Latino leader nominated by a nonprofit
institution to receive a $25,000 grant to develop a program that
benefits Latinos in his or her community. Emerging Latino leaders can be
nominated at www.coorslightlideres.com
starting today through June 20, 2016.
“This year we are excited to kick off the Coors Light Líderes program as
we celebrate 10 years of Latino leaders inspiring and improving their
communities,” says Alberto Senior, national Latino community efforts
lead at MillerCoors. “Coors Light is proud to shine a light on
outstanding Latinos working hard to make a positive and lasting impact,
and for the past 10 years we’ve been able to do that through the Líderes
Through the nomination
criteria, 12 finalists will be selected
to participate for the title of 2016 Coors Light Líder of the Year. The
12 legal-drinking-age finalists will then participate in an online
voting competition through www.coorslightlideres.com.
The winner will be announced in September during Hispanic Heritage Month.
In 2015, Coors Light recognized JoAnna Cintrón as Líder of the Year.
Cintrón will use the $25,000 grant to implement a Latino leadership and
awareness program for CineLatino, in partnership with the Denver Film
Coors Light Líderes has recognized and promoted Latino leaders who
empower their communities over the last decade. Coors Light launched the
program in 2006. To learn more, please click to watch Coors
Light Líderes anniversary video.
About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the
Clear Creek Valley in Golden, Colo., for his new brewery because of the
pure water in the nearby Rocky Mountain springs. The brewery’s original
and most enduring beer is Coors Banquet (Coors.com,
still brewed exclusively in Golden using only Rocky Mountain water and
high-country barley. Coors Light (CoorsLight.com,
@CoorsLight on Twitter, YouTube.com/CoorsLight)
was introduced in 1978 and now is the second-best-selling beer in the
United States. Triple-filtered smooth Keystone Light (KeystoneLight.com,
is one the country’s most popular economy beers. Coors Brewing Company
operates in the United States and Puerto Rico as part of MillerCoors, a
joint venture of SABMiller plc and Molson Coors Brewing Company. Learn
more at MillerCoors.com,
or on Twitter through @MillerCoors.