DQ® Brand and Diet Coke® Make Fans’ Dreams Come True
One muscle car fan surprised with a 1978 Trans Am;
Fans
across America can enter the ‘Random Acts of Fandom Giveaway’ for a
chance to win their fan-filled wish
MINNEAPOLIS–(BUSINESS WIRE)–Dreams come true when two Fan favorite brands come together to celebrate
fans of people, places and things. Fans will have a chance to have their
wishes randomly fulfilled when submitted via social media through the
‘Random Acts of Fandom Giveaway*’ by the Dairy Queen®
brand and Diet Coke®.
The ‘Random Acts of Fandom Giveaway’ runs Oct. 19 – Nov. 22, on the DQ®
brand’s Facebook and Twitter profiles. To enter, Fans answer the
question, “I am a fan of…” and include the hashtags #ImAFan and #sweeps.
The DQ brand will randomly select one grand-prize winner, three
first-prize winners and three second-prize winners.
“As the makers of Fan Food, we decided we’d like nothing more than to
make Fans’ dreams come true and the ‘Random Acts of Fandom Giveaway’ is
our way of giving fans what they truly love,” said Barry Westrum,
Executive Vice President of Marketing for American Dairy Queen
Corporation (ADQ). “When you’re a die-hard fan of something, that love
gets very specific, so we recently surprised one classic car fan with a
fully-restored 1978 Trans Am car. It is all about the fan. For example,
most brands give gift cards. We do too, but we go even further. Our DQ
gift card came with a Trans Am.”
The ‘Random Acts of Fandom Giveaway’ is one of many ways the DQ system,
along with Diet Coke, DQ Fans’ favorite no-calorie soft drink, is
celebrating Fans in the brand’s 75th “Fanniversary” year. It
follows the brand’s biggest menu launch in its 75-year history – DQ
Bakes!™.
The DQ brand is stepping up its efforts around fandom with the
creation of DQ Bakes!, an innovative new line of hot desserts,
sandwiches and snack melts. Earlier this month, the DQ brand
surprised and delighted an unsuspecting fan of “Vintage Wonder Woman
stuff” with DQ Bakes! and Diet Coke and a music fan with tickets
to Las Vegas for a concert.
Along with a new television advertising campaign dedicated entirely to
Fans, both the ‘Random Acts of Fandom Giveaway’ and the ad campaign
showcase a wide variety of DQ Fans professing love for their
favorite people, places and things including vintage cars and the
perfect nature hideout.
“We’re seeing a tremendous and enthusiastic response from consumers
regarding DQ Bakes!,” said Westrum. “Fans are craving our new
baked products and engaging in social conversations about the new menu
and the TV spot. We’ve received everything from a meme about our TV spot
to shout outs about how they can’t stop thinking about the food.”
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the brand at twitter.com/dairyqueen.
Join the 10.1 million fans of the DQ Facebook fan page at facebook.com/dairyqueen.
* NO PURCHASE NECESSARY. Only legal residents of the 50 United
States (including DC) who are the age of majority or older in their
state of residence are eligible. The promotion begins 10/19/15 and ends
on 11/22/15. For entry instructions and official rules visit www.dq.com/imafan/rules.
About IDQ
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is
the parent company of American Dairy Queen Corporation (ADQ). Through
its subsidiaries, IDQ develops, licenses and services a system of more
than 6,600 locations in the United States, Canada and 28 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire),
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information, visit DairyQueen.com.
Contacts
For International Dairy Queen, Inc.
Anita Strohm, 816-810-2830
astrohm@crossroads.us
